Google yesterday announced that the Beta version of AdSense for mobile has been released to developers and marketers globally.

AdSense for mobile applications allows developers to earn revenue by displaying text and image adverts, supplied by Google.

Google reports that it has already had a successful trial run of this service with a number of partners and is glad to announce that the program can now be made available to a wider range of consumers.
The Beta version is currently available for developers and marketers on a dedicated Google site. Users must apply for the service and have to meet a number of requirements before they can be approved.

The requirements include a minimum of 100,000 monthly page views and are limited to Android and iPhone applications only. Additionally developers must be ready to implement mobile AdSense within four weeks and must be able to participate for no less than three months. All applications must be free to the public.

Google has not yet announced when it plans to roll out the final version of mobile AdSense but, according to trial times, it would not be unrealistic to assume that it would become available before the end of 2009.

“We are excited to open up this beta to more developers, and look forward to offering new features for our mobile advertisers and publishers in upcoming releases,” commented a Google representative on the company’s official blog.

The Beta version is not restricted to territory therefore any South African developers may apply for the programme provided that they are eligible.

The iPhone has a growing number of local developers, including the ‘Marble Blast Mobile’ application creators Luma Arcade. With the recent release of the Android based HTC Dream and the HTC Magic in South Africa, local developers may begin to design applications for this operating system before long.
Google AdSense for mobile, if it is indeed as practical as it sounds, may offer a useful way for international developers to make money from applications they would have previously released into the market for free.