Playboy South Africa wrote in its September 2011 edition that when it comes to the Rugby World Cup, it would be the “Bokke Against The Refs of the World.” Those words have proven prophetic when referee Bryce Lawrence, a family member of one of the key decision-makers in New Zealand refereeing circles, killed off all hope for a two-in-a row Bokke triumph.
An outraged rugby-loving public has joined forces on Facebook to file a petition against Lawrence ever officiating anything again other than an under 9B game in his local village. The “Petition to Stop Bryce Lawrence Ever Reffing a Game Again” on Facebook is fast approaching 100,000 signatures, and Playboy SA has thrown in its full weight behind this campaign by offering every signatory a free 3-month digital subscription to the world's favourite men's magazine.
“As predicted” says a Playboy SA spokesperson “ a few female signatories got their knickers in a knot, yet by and large people love the idea and some are asking about the likes of SAB and big banks who make big bucks off rugby, and why they are not involved in this effort. It's actually quite fun to read all the comments on Facebook and to see how Playboy is managing to get people talking about issues. Remember, men think of sex on average only every seven seconds, and Playboy covers the other six seconds too and better than anyone else.
“ Rugby and beautiful women - what a great mix, and once again, Playboy right there with a rapid-fire innovation. One has to wonder what next Playboy will conjure up to bring fun into South African men's lives. - Sapa