Standard Bank Launches Twitter attack on FNB
This is hilarious to watch. I don't think Standard Bank will gain many clients by going this route. Why not try to innovate like FNB does and actually show a modicum of care for your clients?Standard Bank, which is one of South Africa’s largest financial institutions, has gone “gloves off” with FNB (another large South African bank) on Twitter.
Over the last few months First National Bank, a Division of First Rand Bank LTD, has made a concerted effort to portray itself as a customer-Orientated bank. Its official Twitter account, @rbjacobs, has been on call virtually 24 hours a day helping FNB clients with any and all problems and banking queries. FNB also made waves last year when it launched South Africa’s first Mobile Banking App on iPhone, Android and Blackberry simultaneously and then weeks later launched discounted smartphones and tablets with interest-free loans to Gold and Platinum Clients. The active involvement of FNB CEO Michael Jordaan has also helped personalise the relationship between FNB customers and the bank. This has created a virtual army of FNB evangelists that would make Steve Jobs and his Mac Fanboys proud.
The marketing campaign went into overdrive on Radio when “Steve” from Bleep-Bank called unhappy consumers to find out why they were switching to FNB.
It was only a matter of time that one of the other “Big Four” banks (the other two being ABSA and Nedbank) responded to FNB’s robust marketing drive.
The tweet stream started when Standard Bank announced that it would be laying a complaint against FNB with the Advertising Standards Authority (ASA) for the “Steve” ads.