So we are no longer Alive with Possibility ?South Africa has a new national marketing slogan, Minister in the Presidency Collins Chabane announced on Thursday.
"After extensive stakeholder consultation by Brand SA, Cabinet [has] approved "South Africa: Inspiring New Ways" as a new slogan for marketing the country, he told reporters in Cape Town.
The briefing follows Cabinet's fortnightly meeting on Wednesday.
The new slogan replaces the previous "Alive with Possibility".
Chabane said Brand SA, the organisation tasked with marketing South Africa both locally and internationally, would "champion the popularisation of this new slogan".
Inspiring new ways - new ways to do what ?
How much did these marketing geniuses get paid to come up with this gem ...