Price is not a strategy: Alan Knott-Craig
New Cell C CEO, Alan Knott-Craig says that price is a tactical tool in an overall strategy, but as a strategy in itself, it's a killer - for everyone more »
Price is not a strategy: Alan Knott-Craig
Price is not a strategy: Alan Knott-Craig
New Cell C CEO, Alan Knott-Craig says that price is a tactical tool in an overall strategy, but as a strategy in itself, it's a killer - for everyone more »
He's 100% correct. I'm expecting this to turn into a AK-C bashing thread, but his reasoning and logic is sound...
The message AK keeps trying to bring across is 8ta "will die". Quite clear to see that 8ta is the current threat to cellc.
8ta has a few other tactics (free calls to a land line is awesome) and deep pockets to back it.
He is completely right that its not a complete strategy but a part of one...
And I would think a very important one in the SA context.
I'm intrigued by his concept of "changing the industry"... I would like to see what he has up his sleeve.
IMO problem is that Alan is thinking first world, this works perfectly in the states and EU but in our country where the majority of phone owners spend less than R10 a day on it, price is the only aspect they really care about.
change is inevitable... cognitiveradio.co.za
Her offers a reason why it's not a good idea but he hasn't offered any alternative tactics. Admittedly I'm not AK-C but the only other tactics I can see for a mobile operator is value and service. I'm not sure Cell C can really offer either better than MTN or Vodacom. They may well beat 8ta on service but not, I think on value.Originally Posted by DJ...
Anyway, I'm going to be watching Alan's time at Cell C with great interest. I've always maintained that any halfway competent person could have done what he did with Vodacom. We should know the truth of that soon enough.
A little rudeness and disrespect can elevate a meaningless interaction to a battle of wills and add drama to an otherwise dull day.
-Calvin
Not for the consumer .. but then we remember AKC's stance on price and his concern for consumers from the Vodacom days don't we?New Cell C CEO, Alan Knott-Craig says that price is a tactical tool in an overall strategy, but as a strategy in itself, it's a killer - for everyone
He's been working almost a full day at Cell C and no news article about it on MyBB?
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