The importance of Internet search in marketing

[rpm]

The Importance of Internet search in marketing

The responsibilities of a modern SEO stretch far beyond keyword research and link building

[FuLL_MeT4L]

I'm not entirely sure what the aim of this article is.

Is it it to help us understand:
(a) why search is important to us
(b) why search is important for marketing
(c) the history of search
(d) how the scope of SEO is changing

I realise that an article can potentially address all of the above - but then I don't see why it would try.

I just don't see the value-add/insight here and am left a little confused about what I was supposed to come away with. Apologies if I'm the only one.

[mrykza]

I think this article is more on how the scope of SEO is changing and can help the world for better and instant search/news results. Just my opinion. SEO is best.