BlackBerry Curve 8520 for R899!!!
If Blackberry were smart and less greedy they would lower the price of their entry level phone; the BlackBerry Curve 8520 to about R899 or less, to compete directly with the Nokia Asha and Samsung’s cheaper smart phones. This would make smart phones available to a much broader range of users in the country. New BB users can then bolt on one these cheaper BB packages from Vodacom or Cell C.
BB should follow this aggressive pricing structure in all 3rd world regions and focus on improving its more high tech BB phones for 1st world regions in an attempt to compete with Samsung and Apple. This would ensure BB's dominance in 3rd world countries would remain safe regardless of the threat of better tech phones from Samsung, Apple, Nokia and the likes (Android, Windows 8 etc) . It would also provide BB with an easy source of cash liquidity while it attempts to sort out its issues around decline in the higher tech smart phone space, where the real money lies. Lower entry level price would put further pressure on younger users and high volume messaging users (parents included) to stick with BB for the BBM service. It will strengthen the case for people to believe that “My friends\Kids have a BB so I need one too so I can keep in touch with them”. The need for people to fit in with the “BB” crowd is strong, regardless of the fact that most users understand that other smart phones are better than BB and other messaging services exist and are probably cheaper.
BB however seems too greedy to make a move like this and is guaranteed to see decline in 3rd world countries as the prices of Android devices gets cheaper over time as well as the fact that mobile broadband is getting cheaper as well, thus lessening the need for services like BIS.
The BlackBerry Curve 8520 is a piece of crap anyways and not worth the asking price that it being sold for (R1500 - R1900). In fact I’m sure BB have already recovered any initial investment, broken even and profited hugely from the 8520 and could lower the price without losses.
Samsung did the same thing with Samsung E250, its asking price remained over R1000 for years then went below R1000 today they sell for R350 (if they're still available). See http://www.news24.com/SciTech/News/S...eller-20120227