"He who learns but does not think, is lost! He who thinks but does not learn is in great danger." Confucius
Actually they're the only tech company with real green credentials in my opinion. Always taking trouble to remove toxic materials from their supply chain, and consuming the least power. They also recycle any device for free.
No surprises re the reaction; Apple was one of the company's who founded EPEAT with the US government.
That said; the only thing the article has going for it: is a sensational headline, designed of course to increase click throughs for increased ad impressions.
Basically Apple has chosen to part ways, as they deem EPEAT to be inadequate i.e. it doesn't cater sufficiently for the broader requirement.
Ignorance more frequently begets confidence than does knowledge -- Charles Darwin
Not being able to sell to the US Federal gubbermint is irrelevant? Losing the city of San Francisco as a customer? These guys have balls like waatlemoene ...
And the reason they aren't going for the certification probably has to do with the new macbooks."They said their design direction was no longer consistent with the EPEAT requirements. They were important supporters and we are disappointed that they don't want their products measured by this standard anymore."
Take off your apple colored glasses for a second and read what was said.Its battery and glass display are glued to the case. That makes it difficult to recycle those components. Apple is packing as much as it can in the smallest package it can come up with, and in the process, parted ways with designs that can pass EPEAT certification
Btw EPEAT only caters to a small device segment, and by all reports that is why Apple chose to parts ways. Even by their own admission the EPEAT standard was lacking ito up to date 'green' / environmental measurements.
Any way their recent rescinding of this decision will most likely in time be regarded as catalytic cornerstone for the revival of EPEAT.
Per Apple's ratings on the site now, the company is now listed with 40 EPEAT-certified products, all of which are rated at the group's gold standard in both the United States and Canada. That includes desktops, notebooks and the company's display products. Not included are the company's portable devices like the iPods, iPhones and the iPad. Those products are not included in EPEAT's current standards testing, though Apple runs a separate recycling program for them.
"We applaud Apple for 'thinking green, not greedy' and listening to its customers' calls not to pit design needs against the environment," Greenpeace International spokesperson Casey Harrell said about the move in a statement.
"A large and growing number Apple customers have challenged the company to be an environmental leader, whether that be by rejoining EPEAT, eliminating toxic chemicals from its products, or powering its iCloud with renewable energy."
Harrell added that the watchdog group is still waiting for "more details" about Apple's efforts to make some of its products easier to recycle and upgrade.
Last edited by [)roi(]; 14-07-2012 at 12:17 PM.