I love the sense of camaraderie when an entire line of cars team up to prevent a jerk from cutting in at the front. Stay strong, brothers and sisters!
We're all running on caveman software...
My latest threads
Technically they are within the law as they are within the correct DB range, the sound in adverts is just compressed to a much higher degree(the difference between the loud and soft noises is smaller) than the programs because the programs want a larger field to play with, think a quiet office scene then BANG a bomb goes of to scare the living daylights out of you.
There is no way to regulate this perceived volume increase as it is entirely subjective...
Trust me I'm a Sound Engineer!!!
This topic has been discussed ever since talk radio advertising began in 1922 with an estate agent. In those days the ads were deliberately made louder since the company paying for the advert wanted be sure that the listeners heard it.
For many years since 1957, the BBC and radio stations quite blatantly denied that the volume of advertising was louder and proved it by showing the VU (volume unit) meter did not go excessively into the overload region during the time the advertising was being played.
Recently, Multichoice was taken to task for doing the same thing. They achieve the higher perceived volume by lowering the range between the softer passages and louder passages of the advert.
When it is money talking, the broadcaster must take heed as they get paid for what they deliver. If product A's advert is more effective then product B, given everything else the same, then consumers might be tempted to try product A instead.
There are devices under development which will automatically mute the advertised sound, but strangely, it is encountering some resistance...
Well how about we start a Facebook Page and show them how loud we can be?
My amp takes care of this for me. Look for something called dynamic volume, dynamic range compression, or something similar. It basically adjusts the difference between loud and soft sounds to match the volume level that you're on. It's intended for movies (especially where dialogue is soft but sound effects are loud), but works for adverts as well.