Newegg.com Inc. is an online retailer of computer hardware and software. It is based in City of Industry, California. The company was founded by Fred Chang, a Taiwanese immigrant, in 2001.
Key players in Newegg's design and execution were Fred Chang (founder and then-CEO) and Ken Lam (former Vice Chairman of the Board). Chang was Newegg's chairman and CEO until August 1, 2008, when it was announced that Chang would step down as the CEO and chairman of Newegg while still being a member of Board of Directors and Executive Committee. He also retained his position as the President of Newegg's Chinese operations.