advertising regulatory board (arb)

  1. Jan

    Advertising Board bans Eben Etzebeth ad - says it can't discriminate between humorous and actual violence

    Advertising watchdog bans Eben Etzebeth advert for being too violent The Advertising Regulatory Board (ARB) has ruled against SA Rugby regarding a complaint over a BokSquad advertisement showing Eben Etzebeth "violently shaking" a bellhop who hasn't signed up to the fan site. The complaint...
  2. Hanno Labuschagne

    ARB says Rain's R1 unlimited 5G deal is misleading

    ARB says Rain's R1 unlimited 5G deal is misleading The Advertising Regulatory Board (ARB) has ruled against Rain for misleading customers with an advertisement claiming they can "join now for just 1 Rand". A complaint regarding the ad was brought before the regulator by Trevor Hill, who said...
  3. Jan

    Advertising Board rules in favour of Showmax over Rosemary's Hitlist billboard

    Showmax triumphs in ruling over "gory" billboard ad The Advertising Regulatory Board (ARB) has ruled in favour of Showmax regarding a complaint over a "gory" billboard advertisement for Rosemary's Hitlist on highways in East London and Johannesburg. Two complainants approached the ARB...
  4. Jan

    Icasa publishes updated broadcast advertising regulations

    South Africa gets new TV advertising rules The Independent Communications Authority of South Africa (Icasa) has released updated regulations for advertising, infomercials, and sponsored programmes broadcast on the country’s airwaves. Contravening the regulations could carry a fine of up to a...
  5. Jan

    ARB rules Telkom misled prepaid customers about international roaming

    Telkom slammed for misleading customers about international roaming The Advertising Regulatory Board (ARB) has ruled that Telkom misled customers with an advert relating to its international roaming services. Complainant Paul Retief submitted that the advertisement claims pre-paid, contract...
  6. Jan

    ARB rules Faf de Klerk can wear his Speedo in TV commercials during rugby

    Faf de Klerk can show "national treasure" on TV Budget Insurance head of marketing Susan Steward told MyBroadband that it was pleased with the ARB's ruling. "The ARB are Good South Africans for ruling in favour of our national treasure," said Steward.
  7. Jan

    Takealot slammed for listing bracelet that says "Best F***ing B****es"

    Takealot slammed for potentially offensive product listing The Advertising Regulatory Board (ARB) has ruled against Takealot for listing an "inspirational bracelet" with a potentially offensive message presented front and centre. The issue was brought before the ARB by Kevin Harris, who...
  8. Jan

    ARB rules against Supersonic in installation fee clawback complaint

    MTN's Supersonic nailed over installation fee clawback on month-to-month deals The Advertising Regulatory Board (ARB) has ruled against Supersonic regarding a complaint over its month-to-month Home Fibre products, with the regulator telling the service provider to withdraw all advertisements...
  9. Jan

    ARB orders MTN to withdraw misleading 10GB BozzaGigs ad

    MTN tackled over misleading 10GB data bundle The Advertising Regulatory Board (ARB) has ruled against MTN for misleading customers regarding an advertisement claiming they could get 10GB of data for R99. The case was brought before the ARB by Grey Holmes, who felt hard done by as the...
  10. Jan

    ARB rules against Incredible Connection for refusing delivery of R12,999 65-inch TV deal

    Incredible Connection nailed over R12,999 65-inch TV deal it refused to deliver The Advertising Regulatory Board has ruled that Incredible Connection misled customers with a deal advertisement for a 65-inch UHD Samsung TV that wasn't available for delivery or collection due to limited stock...
  11. Jan

    Customer tries to buy Cell C deal, complains to ARB when agents refuse, Cell C denies ads are misleading

    Cell C nailed after agents allegedly refuse to sell advertised deal The Advertising Regulatory Board (ARB) has ruled against Cell C regarding a complaint submitted over a misleading SIM-only month-to-month data and voice contract advert. The complaint was brought to the ARB after a prospective...
  12. Jan

    ARB adds cryptocurrency rules to South Africa's advertising code

    Cryptocurrency rules added to South Africa's advertising code The Advertising Regulatory Board (ARB) has added a clause that deals with cryptocurrency products to its Code of Advertising Practice. It said the new rules aim to protect consumers from being misled by unethical advertisers.
  13. Jan

    ARB orders Webafrica to better disclose "hidden" R499 processing fee

    Webafrica slammed over "hidden" R499 processing fee The Advertising Regulatory Board (ARB) has ordered Webafrica to withdraw or amend some of the advertising on its website after it found it to be misleading to consumers. The complaint, submitted by Craig Thomas, relates to a hidden R499 order...
  14. Jan

    ARB rules against Uber Eats for TV ad

    Uber Eats nailed for misleading TV ad The Advertising Regulatory Board (ARB) has deemed an Uber Eats advertisement misleading in terms of the Code of Advertising Practice. According to the ARB report, Rina Hartzenberg brought the advertisement to the regulator, which she believes suggests that...
  15. Jan

    Bolt refuses to withdraw ad the ARB has ruled misleading

    Bolt nailed for allegedly misleading ad and refuses to withdraw it The Advertising Regulatory Board (ARB) has found Bolt's claim that drivers can "earn around R30,000 per month" misleading and in contravention of the Code of Advertising Practice. Bolt isn't a member of the ARB, and while it...
  16. Jan

    MTN told it misled customer in important advertising board ruling about limited-stock freebies

    MTN nailed for misleading Samsung promotion The Advertising Regulatory Board (ARB) has ruled that MTN misled customers with a Samsung Galaxy S22 promotion promising subscribers a free 25W charger with a cellphone contract. The complaint was brought before the ARB by Jayden Gelman, who...
  17. Jan

    ARB orders MTN to withdraw or fix daily data bundle

    MTN ordered to withdraw or fix misleading 1-day data bundle ads The Advertising Regulatory Board (ARB) has found that MTN's ambiguous in-app offers misled customers regarding the duration of its one-day data bundles. The complainant, Christo Boshoff, brought the issue to the ARB, stating that...
  18. Jan

    ARB rules against misleading printer cartridge listings on Loot

    Loot.co.za slammed for misleading product listings The Advertising Regulatory Board (ARB) has found that online retailer Loot.co.za misled its customers with deceptive images in its product listings. The ARB ruled in favour of the complainant, David Strachan, who had ordered what he believed...
  19. Jan

    ARB finds MTN Double Your Bundle advertisement misleading

    MTN nailed over Double Your Bundle advertisement An MTN promotional SMS sent to a customer regarding its Double Your Bundle deal is misleading, the Advertising Regulatory Board (ARB) has found. The self-regulatory body has ordered MTN to withdraw the advertisement or offer the deal as advertised.
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