Hi All
I am a 2015 MBA student at the Gordon Institute of Business Science (GIBS), the Business School of the University of Pretoria.
As part of my MBA, I am currently conducting a study to determine what impact Social Media engagement has on a City's brand?
What we want to understand...
big data
citybrandcity of cape town
city of ekurhuleni
city of joburg
city of johannesburg (coj)
city of tshwane
facebook
marketing
social media
social media engagement
twitter