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Surfersvillage Global Surf News, 7 July, 2005 : - - In a first for sports coverage in South Africa, all the action from the Billabong Pro, the country’s most prestigious surfing event, will be streamed live via Vodacom 3G technology to nine Billabong concept stores in the major metropolitan centres.
The Billabong Pro, featuring the world’s top 45 ranked surfers and three wildcards, runs from July 12-22, 2005 at Supertubes in Jeffreys Bay, universally acknowledged as one of the world’s premier high performance surf breaks.
The state of the art website content that will be streamed to video screens in the stores includes visuals of the surfing and beach action from multiple camera angles with real time commentary and scoring statistics interspersed with interviews and replays of the event’s top rides.
This service will be available in Johannesburg at Billabong Cresta; at Billabong Cavendish in Cape Town; Billabong Pavilion and Billabong Gateway in Durban; Billabong the Boardwalk in Port Elizabeth; Billabong Woodlands Boulevard in Pretoria; Billabong Mimosa in Bloemfontein and at Billabong Stellenbosch and Billabong Somerset West.
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Seriously this is little more than a gimmick.