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Sign up with Google2019 Jeep Cherokee
- Thread starter FiestaST
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FiestaST
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Cherokee Nation asks Jeep to rename its midsize SUV
The Cherokee Nation in the US has asked for its tribal name to be removed as a nameplate from Jeep SUVs, while also calling for a dialogue with the carmaker on "cultural appropriateness."
The Native American group's principal chief Chuck Hoskin Jr told Jeep's parent company Stellantis that "he does not condone" the use of the name Cherokee on the vehicles, according to a statement.
Hoskin made the comments last month in response to an inquiry from Car & Driver and subsequently held a Zoom call with representatives of the carmaker, who had contacted him, the group said.
"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Hoskin said in his initial statement.
www.iol.co.za
The Cherokee Nation in the US has asked for its tribal name to be removed as a nameplate from Jeep SUVs, while also calling for a dialogue with the carmaker on "cultural appropriateness."
The Native American group's principal chief Chuck Hoskin Jr told Jeep's parent company Stellantis that "he does not condone" the use of the name Cherokee on the vehicles, according to a statement.
Hoskin made the comments last month in response to an inquiry from Car & Driver and subsequently held a Zoom call with representatives of the carmaker, who had contacted him, the group said.
"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Hoskin said in his initial statement.
Cherokee Nation asks Jeep to rename its midsize SUV
The Cherokee Nation in the US has also called for a dialogue with the carmaker on cultural appropriateness.
FiestaST
Honorary Master
- Joined
- Aug 9, 2009
- Messages
- 119,677
Jeep Responds To The Cherokee Nation With A Really Bad Non-Answer
The disagreement between Jeep and the Cherokee Nation over the use of the Cherokee nameplate for its SUVs is far from over.
The carmaker responded on Wednesday to the Cherokee Nation Principal Chief Chuck Hoskin Jr. in a statement. Jeep replied to Chief Hoskin’s suggestion that the carmaker find a more suitable and less offensive name for its Cherokee SUVs with the following, per the New York Times:
Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride[.] We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin Jr.
jalopnik.com
The disagreement between Jeep and the Cherokee Nation over the use of the Cherokee nameplate for its SUVs is far from over.
The carmaker responded on Wednesday to the Cherokee Nation Principal Chief Chuck Hoskin Jr. in a statement. Jeep replied to Chief Hoskin’s suggestion that the carmaker find a more suitable and less offensive name for its Cherokee SUVs with the following, per the New York Times:
Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess and pride[.] We are, more than ever, committed to a respectful and open dialogue with Cherokee Nation Principal Chief Chuck Hoskin Jr.
Jeep Responds To The Cherokee Nation With A Really Bad Non-Answer
The disagreement between Jeep and the Cherokee Nation over the use of the Cherokee nameplate for its SUVs is far from over.
jalopnik.com