Subaru WRX And BRZ Sales Have Absolutely Cratered This Year
Sales of the WRX are 39 percent year-to-date, and the BRZ's sales have been even worse.
It’s the first workday of the month of June, which means it’s time for the automakers who so graciously still report monthly sales on a monthly basis to show us their spreadsheets. For Subaru, it wasn’t all bad, but it sure wasn’t great, either, especially for the folks who work on the performance side of things. So far in 2024, sales of
the WRX have dropped 39 percent compared to the first five months of 2023,
and BRZ sales dropped even further. Year-over-year, the BRZ is down a full 45 percent.
The month of May, itself, was also pretty bad for WRX and BRZ sales. The former moved 39.6 percent fewer units than in May of 2023, and BRZ sales were down a whopping 64.4 percent. So while the 1,673 WRXes sold in May isn’t exactly a huge number, Subaru only ended up selling 227 BRZs last month.
Meanwhile, in the same time period, Toyota GR86 sales...well, we can’t actually tell you because Toyota releases its sales reports quarterly. You don’t mind waiting another month for that information, right? While not necessarily a true 1:1 comparison, the Mazda MX-5 Miata is probably the most direct competitor that we have May sales data for (thanks, monthly reporting!), and its sales are down, too. Year-to-date sales were down 30.5 percent, while May sales were down 12.3 percent.
Sales of the WRX are 39 percent year-to-date, and the BRZ's sales have been even worse.
jalopnik.com