50 million people in South Africa. 1 million fixed line subscribers. A lot of people care for the new players.
Not possible, you can't force the content suppliers to change their broadcast terms - we've learned the hard way from both ANC's efforts, and what's happening in Zimbabwe that trying to force South African "for the poor people" regulations on companies wanting to do business here is a bad thing.
Even local content - DSTV pays billions to get the exclusive rights for local soccer broadcasts, if everyone else had access to that, the content would only be worth a fraction of that, and what's left of our soccer establishment would disintegrate as it'd have no money.
You're right it's not a fair marketplace, but there's no easy solution to it.