50% of online shopping merchants in South Africa have seen sales increases in 2024

mylesillidge

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Online shopping boom in South Africa

South Africa's e-commerce sector has seen significant growth this year, with 50% of merchants noticing an increase in sales as opposed to 38% in 2023.

This is according to Payfast's State of Pay report for 2024, which used payment data from the Payfast by Network engine, online surveys, and interviews with industry experts.
 
If 50% of online merchants saw an increase in sales, doesn't that mean that half of them saw no change or a decline?
 
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