A US company now has R400 million to teach Americans that biltong is much better than jerky

R13...

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#1
Texas-based company Stryve Biltong says it has raised another $16.5 million – the equivalent of some R236 million – in investment to fund its marketing efforts.

The now two-year-old Stryve intends to use the cash in education and awareness drives, as it further ramps up its marketing efforts across America.
In 2018 the company raised the equivalent of R140 million in initial funding for much the same purpose: teaching Americans that South African biltong is a superior protein snack to American-style beef jerky, which is usually made with sugar or honey and force-dried in an oven.

Biltong sauce
 

R13...

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#2
Not sure it'll work. Americans do seem attached to their creature comforts and set in their ways, they love their high sodium jerky.
 

eg2505

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#4
what next? convincing to take off the padding and Armour and play rugby the "right" way?
or maybe convincing them to drop imperial and join Metric?
or maybe convince them to drive on the left?

Americans are set in their ways, think anything outside America is talibanistan or africastan
and not worthy of their time or energy.
 

RedViking

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#6
How do we not know if jerky is better than biltong?

Give the government 400 billion so they can test it.
 

Arthur

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#7
A few years ago I chatted about this to a Vrystaat boer now in Texas. He said that most US beef is unsuited to making tasty biltong as we know it, not because it's lousy quality but because most beef there has a higher fat content in the flesh itself. Apparently that's the way they breed and feed their cattle, to suit American tastes.

My sister has just emigrated to Texas and next month they start intensive cattle ranching. Her husband is buying herds as we speak. She'll be looking into this once they're established. Will be interesting to see what the issues are. I've shared the OP link with her husband.
 
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#10
what next? convincing to take off the padding and Armour and play rugby the "right" way?
or maybe convincing them to drop imperial and join Metric?
or maybe convince them to drive on the left?

Americans are set in their ways, think anything outside America is talibanistan or africastan
and not worthy of their time or energy.
And how the hell does Fahrenheit even work anyway?
 

bwana

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#13
Not sure it'll work. Americans do seem attached to their creature comforts and set in their ways, they love their high sodium jerky.
Just looking now at some nutritional info sheets and biltong has almost as much sodium as beef jerky.
what next? convincing to take off the padding and Armour and play rugby the "right" way?
or maybe convincing them to drop imperial and join Metric?
or maybe convince them to drive on the left?
The majority of the world drives on the right. We talking 65% of the worlds population. Left is wrong.
 

yebocan

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#15
Texas-based company Stryve Biltong says it has raised another $16.5 million – the equivalent of some R236 million – in investment to fund its marketing efforts.

The now two-year-old Stryve intends to use the cash in education and awareness drives, as it further ramps up its marketing efforts across America.

In 2018 the company raised the equivalent of R140 million in initial funding for much the same purpose: teaching Americans that South African biltong is a superior protein snack to American-style beef jerky, which is usually made with sugar or honey and force-dried in an oven.

https://www.businessinsider.co.za/american-biltong-company-stryve-raises-another-r236-million-2019-4
 

UrBaN963

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#17
When I snuck biltong into the states and shared it with friends, the majority loved it and agreed it was a superior product. The only ones who didn't were my European friends who don't really have such food in their countries.

The yanks though, they'd go down for a piece (allegedly).
 

JimmyRott

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#18
Just looking now at some nutritional info sheets and biltong has almost as much sodium as beef jerky.

The majority of the world drives on the right. We talking 65% of the worlds population. Left is wrong.
Nfl also a far superior entertainment product to rugby. Its only the imperial system that is ****ed. Perhaps we should give jerky a try, honey coated, oven dried biltong seems like a great idea.
 

irBosOtter

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#19
Beef Jerky tastes good, croc jerky is okish, emu jerky also good, kangaroo jerky excellent, it's not the same as biltong though. Can't really compare the two
 
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