Amazon.com adds Rufus AI assistant for online shopping

[Hanno Labuschagne]

Amazon.com adds Rufus AI assistant for online shopping

Amazon.com Inc. is adding an artificial intelligence shopping companion to its retail store in an effort to help shoppers comparison shop and seek answers to queries more complicated than a keyword search.

Called Rufus, the shopping assistant is launching on Thursday to “a small subset of customers” who use Amazon’s mobile app, the online retail giant said in a blog post.

[Bloomberg]

 

[Sapphiron]

Amazon AI = another way for them to make product recommendations for product ideas they stole from sellers.

 

[DapperDanMan]

The spin:

in an effort to help shoppers comparison shop and seek answers to queries

The truth:

Amazon made an AI bot to talk you through buying more stuff on Amazon

Rufus can help you shop.

www.theverge.com