Amazon Focuses on Alexa Privacy as It Unveils New Gadgets

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Amazon Focuses on Alexa Privacy as It Unveils New Gadgets

Amazon.com Inc. defended the privacy features of its Alexa digital assistant — and introduced some new tools to reassure users — following months of debate about the practices of the technology giant and its largest competitors.

“We care about this,” Dave Limp, leader of the company’s devices business, said Wednesday at Amazon’s headquarters in Seattle. “Privacy is absolutely foundational to everything that we do in and around Alexa,”
 
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