nGAGEd55 said:
killa, AFAIK, and I might be wrong, AMD has only recently really started making profit
Thats right.
AthlonXP only allowed AMD to recover R&D costs and mostly cost them money. They needed the AXP to gain market share and that's what happened.
A64 pricing is a direct result of this. That's why on average now AMD CPUs cost more than Intel CPUs, they are reconvering from AthlonXP even today.
That is also partly the reason why they haven't really changed A64 since 2003. They are going to ride out thie EV6 bus and DEC RISC tech until the last second.
You can't just buy ATI, you'd have to justify to the holders why this would be a smart move. And make no mistake about it, the numbers may make sense, but that will only be now. If there is no technology to be developed from this, then you will lose money.
At this point, there can be no useful cross pollination of technologies between ATI and AMD. They can't share core logic at all which is what this merger would be about if it hoped to make any of them money.
ATI can't use the fabs that AMD has, Neither of these companies can spare the engineers, and even if they could. To get a team that was working on a 80M logic ASIC and moving them to a RISC based 300M+ US-A chip will take longer than the products life cycle and also the other way round.