- Jun 15, 2011
Every Google I/O, we get to see some impossibly cool **** from Google that, it frequently turns out, actually was impossible (at least in the practical,
Google's dominance in some sectors has been quietly building over the course of years (televisions and cars), and loudly in others (smartphones). While the media tends to focus on the products where software is a deep and substantive interactive part of the user experience — be it tablets, phones, or laptops — Google has been building itself up as the provider of software that matters to the companies building products where software is traditionally a very unsexy subject. With its new united front into the world of fitness and wearables, I believe there is a very good chance that subtle dominance will once again assert itself, even if the consumer attention it receives isn't proportional to the impact it has on an industry I anticipate it will now much more deeply affect.
I/O 2021 is all about the consolidation of Google's immense power: A statement there is one best Android for phones, one best Android for wearables, one best Android for cars, and one best Android for TVs. If Google can keep up this momentum, there's a real chance that magical, intangible Ecosystem — of your things just working together — could arrive sooner than you think. And that's the kind of technological change that matters in practice, not just well-produced keynotes.