Apple set to return to CES after 28 years

Hanno Labuschagne

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Apple set to return to CES after 28 years

Apple Inc. is officially returning to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy -- rather than pitch a new hardware product.

The company’s senior director of privacy Jane Horvath will be speaking on a “Chief Privacy Officer Roundtable” on Jan. 7, according to the CES agenda.

Horvath, along with executives from Facebook Inc., Procter & Gamble Co., and a commissioner from the Federal Trade Commission, will discuss how companies build privacy at scale, regulation and consumer demands.

[Bloomberg]
 
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