- Jun 15, 2011
Welcome to 2017, iPhones
We're here at WWDC — well, not "here," it's remote, and I'm sitting in my office streaming, blogging, and drinking coffee — and Apple is showing off all the new software features we can look forward to for the coming year for its products. But one particular announcement just caught our eye, a new "Live Text" feature that promises to let you pull text and contact details from photos. For Android users, this sounds pretty goddamn familiar. Ever hear of Google Lens, Apple?
I'm honestly surprised that Apple hadn't duplicated Google's functionality for its platform before now. After all, Google Lens dates back nearly half a decade to I/O 2017. Though the feature set has expanded quite a lot since then, Google Lens allows you to do things like see details from Google's extensive knowledge graph when looking at objects or landmarks, copy relevant information like contact details, and even scan documents. Those are all features Apple's announcing now in 2021 as if they're revolutionary — par for the course.