ARB orders Standard Bank to remove Spotify radio that starts with the voice line, "In 600 metres, turn right"

[Jan]

Standard Bank ordered to remove Spotify radio ad for being dangerous to drivers

The Advertising Regulatory Board (ARB) has instructed Standard Bank to withdraw a Spotify advert containing a GPS-like instruction as it has deemed it distracting and a risk to motorists.

This follows a complaint submitted by Dirk Hanekom, which the advertising regulator upheld.

 

[bwana]

Oh Dirk

 

[ld13]

My f** Dirk

 

[NR7]

Scrap it along with all the ads with sirens, hooting, etc.

Annoying nonsense.

 

[PhireSide]

Scrap it along with all the ads with sirens, hooting, etc.

Annoying nonsense.

Or screeching tyres. Who thought that was a good sound effect for a radio station which is probably mostly consumed by road users?

 

[ToxicBunny]

So dirk is a retard then?

At least we can always count on the ARB outing the retards and Karen's who hide amongst us.

 

[Rickster]

Dirk is a brokie that cant afford R59 a month of spotify premium, noted.

 

[B-1]

I always wonder if these guys are serious or just find the ad so annoying they make up stuff to get rid of it.

 

[neoprema]

Congratulations Dirk Hanekom you're a Karen

What a dumb muppet lol.

 

[Pegging]

Last pic taken of Dirk”s girlfriend.

 

[DapperDanMan]

If only Dirk called the complaints hotline sooner, many more lives could have been saved.

 

[Pak Fa Fui]

“The Directorate accepts that it is highly unlikely that a driver would, for example, drive into a wall or oncoming traffic as the result of the commercial,” it said.

“However, the Directorate is not convinced that this is sufficient.”

The ARB said the advert’s playing of the GPS-like voice line at the start is problematic, as it is before the driver has time to orientate themselves to the fact that it is a commercial.

“The Directorate also notes that the way that GPS systems work, when connected to the car’s audio, is by interrupting whatever else is playing to give an instruction,” it said.

“It would therefore not be unheard of to have your song interrupted by the GPS system saying ‘in 600m turn right‘.”

Very well rationalised, we have to protect those among us

 

[r00igev@@r]

Men don't listen to instructions.

 

[The Darkness]

I always wonder if these guys are serious or just find the ad so annoying they make up stuff to get rid of it.

No, these advertisers think they can just beam anything into your world and you must take it. Radio commercials need special care based on the drivers who listen to them. STB’s ad is in creative and tiring.

 

[1am7h30n3]

Well, given the recent article about the family suing google because the navigation guided the dead husband over a collapsed bridge to his death... I guess this sort of thing makes sense. In some completely nonsense way.

 

[Dave2020]

Why are complainants names being published? It is a disgrace. And Really the childish abuse from the comments above is equally disgraceful. I thought MBB users were a little more circumspect. They ironically all sound like Karen's.

 

[deweyzeph]

I've used Spotify for years now, never heard an ad.

 

[Crowley]

Why are complainants names being published? It is a disgrace. And Really the childish abuse from the comments above is equally disgraceful. I thought MBB users were a little more circumspect. They ironically all sound like Karen's.

 

[ToxicBunny]

Why are complainants names being published? It is a disgrace. And Really the childish abuse from the comments above is equally disgraceful. I thought MBB users were a little more circumspect. They ironically all sound like Karen's.

We need to know who among us are not all there upstairs really... the ARB are doing us a public service.

 

[Jan van Riebeeckstad]

Dickus