Thanks for answering, for me the forums and the interaction there turned me into a very loyal customer, and I've been following the TSM team since then, although I don't spend nearly as much money anymore these days as I'd like to!Forums does help you gain insight into what people’s concerns are, what elements of the site can be improved with direct communication, what products they are looking for and so on. In truth though only a very small but vocal group will ever participate in a forum. So you have to weigh up the pro’s and con’s of having another channel to watch for customer interaction. For now SA Gamer is a sort of stop gap for this, as gamers are some of the more vocal customers you are ever likely to have.
I'll jump into that one, there is no secret, other than being open minded during the hiring process. We also like to promote from within where possible, and hire people at the most junior level. These are often people who have the capabilities, but not the experience or qualifications. Training them from the start on our values, means those values move up the ladder as well.I have always had a good customer experience from Take2 to Raru.
What is your secret in selecting the right people for the job ?
Your transparency is much appreciated - scores you a lot of brownie points in my books.Our point of view on pricing is to offer the most fair pricing that we can, and be as transparent as possible. Our Was price is always the last price a customer could have bought the item for. This may mean we aren’t always the cheapest. The beauty of the Internet is that the consumer does have the freedom of choice to make up their own mind where they want to make their purchase from.
That is a question with no easy answer when you don't have loads of money to spend on marketing which might not even be effective. We have tried various platforms but for the moment prefer to stick to online advertising mediums only. The online benefits being that you can track how well it is working much faster than say a magazine ad.My question:
What you your opinion is the best / fastest way to attract people to your new e-commerce site?
From dealing with the local suppliers I would say not much has really changed at all. A lot of the same problems for the past 20 years still remain in place. Some companies to their credit do have a stronger focus of dealing with online companies which helps.How did eCommerce change from the time when you launched Take2 to when you launched Raru - if at all?
With Daily Deals there is the pressure to every day come up with a new and well priced offering which isn't stale. This could be a challenge after a while.Can we expect daily deals similar to Takealot, loot and other retailers ?
Is there benefit to this ?
Thanks so much to RPM and Neil for the voucher.This concludes the official “Ask Raru founder Neil Smith anything about eCommerce” discussion. The ten people whose questions were selected will receive their R200 Raru Vouchers today.
Neil may continue to answer a few questions. These will, unfortunately, not qualify for prizes.
Thanks Neil for taking the time to answer our /my questions.That is a question with no easy answer when you don't have loads of money to spend on marketing which might not even be effective. We have tried various platforms but for the moment prefer to stick to online advertising mediums only. The online benefits being that you can track how well it is working much faster than say a magazine ad.