AT&T Goes After Netflix With HBO Max Service at $14.99 a Month
AT&T Inc. priced the new HBO Max streaming service at $14.99 a month, entering a crowded field of media and technology giants led by Netflix Inc.
Launching in May 2020, HBO Max will offer 10,000 hours of content, the company said Tuesday in a briefing at Warner Bros., the Burbank, California, studio where “Casablanca” and “Friends” were filmed. The service will include classic HBO shows, new programs, and a slate of acquired titles and content from the Warner library.
AT&T Inc. priced the new HBO Max streaming service at $14.99 a month, entering a crowded field of media and technology giants led by Netflix Inc.
Launching in May 2020, HBO Max will offer 10,000 hours of content, the company said Tuesday in a briefing at Warner Bros., the Burbank, California, studio where “Casablanca” and “Friends” were filmed. The service will include classic HBO shows, new programs, and a slate of acquired titles and content from the Warner library.