Siyaya, a 100% black-owned media consortium whose major shareholder is the Bakgatla Ba Kgafela tribe in the North-West province, has applied for a pay-television licence to offer African and South African content, along with football, all for monthly subscription rates starting from R70.
The consortium wants a licence to offer the service on the digital terrestrial television (DTT) platform, which South Africa should launch either this year or in 2014.
Post office chairman Vuyo Mahlati chairs Siyaya’s board and Thandi Ramathesele, a former SABC manager, is its CEO. Siyaya is managed by My Television, headed by Aubrey Tau, which has been running a DTT trial in North-West. The Bakgatla community has been responsible for managing the My Television DTT trial and is training rural youngsters for the broadcasting sector.
Though Siyaya is shareholder funded, Tau says that if the consortium needs more funding it already has a partnership in place with Sasfin Bank.
Speaking for Siyaya, television talk show host Dali Tambo — one of Siyaya’s shareholders — says the consortium has been preparing to apply for a licence since 2009. “We’re willing, we’re ready and we’re able. We have content agreements in place, technology and infrastructure partnerships in place, a sustainable business plan and a competent management who cover the broad spectrum of TV.”