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If you say so, seems unlikely to me.Pattison said BBM’s current South African user base is mostly under the age of 35, with a skew towards the 16-25 group.
“They are tech-savvy and live in urban areas, and we will look to focus on this key area over the next 12 months,” he said.
If they aren't using BBM already, then it's virtually assured they won't in the future. With WhatsApp and similar IM options more widely used, moving to BBM would be like trying to swim upstream.