Big name sponsors undeterred by Steve Hofmeyr’s involvement in Afrikaans is Groot concert

JustAsk

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Sep 11, 2007
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2,450
There are lot of "Refentses" out there.
Lol. I had to google that.

That was always the heart of making it in white afrikaans music. Keep you tone as low as possible, that way you'll be able "sound like a singer".

To be fair to Refentse, dude probably saw the easy opportunity of milking that niche. Emo Adams got his brother in on the action, Dr Victor flirt with the genre. Snotkop did kwaito, then hip hop/gospel, now he's into this. Hell there's quite a few examples how some mediocre 7de laan actor started a singing career. The genre is 50% or more flooded with covers and poems, plus braaivleis treffers vol 1-75. Hardly any creativity.
 

ForceFate

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May 18, 2009
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14,261
Lol. I had to google that.

That was always the heart of making it in white afrikaans music. Keep you tone as low as possible, that way you'll be able "sound like a singer".

To be fair to Refentse, dude probably saw the easy opportunity of milking that niche. Emo Adams got his brother in on the action, Dr Victor flirt with the genre. Snotkop did kwaito, then hip hop/gospel, now he's into this. Hell there's quite a few examples how some mediocre 7de laan actor started a singing career. The genre is 50% or more flooded with covers and poems, plus braaivleis treffers vol 1-75. Hardly any creativity.
Like mumble hip hop, I suppose it's not about raw music talent for most of the singers in this genre.
 

schumi

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Mar 26, 2010
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Toyota 'does not want to be associated with divisive elements', but won't pull concert sponsorship over Hofmeyr

Toyota South Africa Motors on Monday said it had conveyed its sentiments to Afrikaans is Groot (AIG) management that its brand "does not want to be associated with divisive elements".

The motor giant in a statement said it was "aware of social media comments" surrounding the involvement of Steve Hofmeyr in the sold-out event.

“TSAM, as one of the sponsors of AIG, would like to state categorically that it had entered into a contractual agreement with Afrikaans is Groot as an entity. The aforementioned contract is not prescriptive when it comes to the creative process as this is outside the scope of the agreement," the statement reads.

"However, TSAM has taken the matter up with the management of AIG, clearly conveying its sentiments that the Toyota brand does not want to be associated with divisive elements. In future, TSAM expects organisers of AIG to be more cognisant of artists whose involvement in the event could be divisive and based on this TSAM will act decisively in line with what the organisation stands for as a good corporate citizen."

The company said it "supports various shows and events across different cultural spectrums without any prejudice".

"TSAM, as an organisation whose business ethos is built on respect for people, would like to reassure its customers and South Africans that it seeks to promote peace and unity in the country among all, and that it does not support any person or entity whose views and sentiments could be seen as sowing divisions."
More at: https://www.news24.com/SouthAfrica/...ull-concert-sponsorship-over-hofmeyr-20190318
 

schumi

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Tweet power: How a few well-aimed barbs persuaded brands to ditch Afrikaans Is Groot event

Gauteng education MEC Panyaza Lesufi was one of the more prominent voices on social media behind a successful bid to get major sponsors to pull out of the Afrikaans Is Groot event, where musician Steve Hofmeyr was one of the performing artists.

One tweet at a time, Lesufi called out to brands like Coca-Cola, DStv, Toyota and MTN to distance themselves from the event.

A Steve Hofmeyr tweet from 2014 resurfaced on social media late last week, in which the singer claimed black people were the architects of apartheid. Lesufi was quick to react, telling cellphone giant MTN its "sponsorship of this person's (Hofmeyr's)" involvement in the concert was "an insult to peace-loving citizens".

Shortly after, the service provider responded to his tweet, saying they had made a decision to cut ties with the event. Along with other members of the public, the education MEC then tweeted other brands, urging them to take similar action.
More at: https://www.timeslive.co.za/news/so...ded-brands-to-ditch-afrikaans-is-groot-event/
 

schumi

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AfriForum takes on MTN over stance on apartheid denialist Steve Hofmeyr

Lobby group AfriForum has declared a dispute and launched a public campaign against MTN over its alleged "racist action" after the company pulled out of Afrikaans is Groot (AIG) due to Steve Hofmeyr’s involvement in the show.

MTN announced its withdrawal of sponsorship from the Afrikaans music festival following an outcry at the inclusion of apartheid denialist Hofmeyr.

AfriForum deputy CEO Ernst Roets said while the company had withdrawn sponsorship because it "does not support the personal views of one of the artists performing at the music festival", it "does not hesitate to act as [a] sponsor for the political gatherings of the ANC and the EFF".

Roets said MTN's "criteria for sponsorship, therefore, boils down to them having to support the personal views of those who are involved with a project".
More at: https://www.news24.com/SouthAfrica/...on-apartheid-denialist-steve-hofmeyr-20190319
 
Joined
Oct 23, 2006
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3,877
You think that will work? I doubt it, afrikaans music is mostly purchased by afrikaans people. I sure as hell wont buy his music.
Some fan here said that he has released english music albums as well? If that is so and if that music is good, then it will increase the probability, don't you think?
 
Joined
Jun 20, 2012
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I will always support Steve, no matter what. If he needs money, he has access to mine. We will not bow to irrelevant pressure and feelings. We are better than that. United we stand, divided we fall.
 

schumi

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Lesufi speaks to Toyota SA CEO, not willing to let Steve Hofmeyr sponsorship slide
The MEC claims the automotive giant will be issuing a statement to ‘rectify its mistakes’ soon.
In a tweet on Wednesday, Gauteng MEC Panyaza Lesufi said he had spoken with the CEO of Toyota SA, Andrew Kirby, about their sponsorship of a concert that included controversial singer Steve Hofmeyr on the line-up.

Toyota had earlier said they didn’t want to dictate creative choices to the cultural events they sponsored, but Lesufi feels that they should not be supporting divisive events that don’t promote social cohesion.

Lesufi claimed that, after his “long telly chat”, Toyota was now willing to admit to having made a mistake and would be issuing a statement to this effect.
More at: https://citizen.co.za/news/south-af...lling-to-let-steve-hofmeyr-sponsorship-slide/
 
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