Big surprise as Vodacom’s voice and data revenue declines in South Africa

Bradley Prior

MyBroadband Journalist
Super Moderator
Joined
Oct 16, 2018
Messages
666
#1
Big surprise as Vodacom’s voice and data revenue declines in South Africa

Vodacom has released its trading update for the quarter ended 31 December 2018, which shows a decline in its mobile voice, mobile data, and mobile messaging revenue in South Africa.

Vodacom SA’s overall service revenue declined by 0.9%, which the company said was a result of its customers optimising promotional data as part of a Summer campaign and a subdued consumer spending environment.
 
Joined
Apr 8, 2006
Messages
59,710
#3
I'm sure that is part of their strategy? This Ticket thing they have is brilliant, and the reason I moved to Vodacom. So revenue on Data is down, yet the got a new subscriber for Cell services and Fibre.
 
Joined
Apr 8, 2006
Messages
59,710
#6
You can buy "tickets" for data services.

As an example:

. R29 for 1GB WhatsApp data valid for 30 days (I think this has now gone to R35)
. Social media 100MB for 1 hour R 5.00
. Video 1GB for 1 day R8

Things like that. Works brilliantly if you need to maybe check something on YouTube but don't want to use your data bundle as an example
 

The_MAC

Expert Member
Joined
Oct 11, 2012
Messages
4,140
#7
You can buy "tickets" for data services.

As an example:

. R29 for 1GB WhatsApp data valid for 30 days (I think this has now gone to R35)
. Social media 100MB for 1 hour R 5.00
. Video 1GB for 1 day R8

Things like that. Works brilliantly if you need to maybe check something on YouTube but don't want to use your data bundle as an example
I'm more of a SIM-only contract type of guy - ensure the package needs my needs totally from a voice and data perspective. This fluctuating cell phone bill thing wouldn't work for me. It's easier for me to budget with a single fixed cost, even if prepaid works out cheaper some months.
 

DXL

Expert Member
Joined
Aug 15, 2006
Messages
1,044
#8
I have been waiting for the day for Vodacoms revenue drop.

Another Multichoice in the coming.

Neotel must work fast to rollout their 4G network to most of the populated areas of the country.

Then South Africans can choose between :

1. Telkom
2. Rain
3. Neotel

Let the Revenue of the Big 3 Drop by 10% then we will start to see Competition in action.

With 6 Operators competing for my Cash we should see some decent pricing on 4G Data.

Days of Megabytes are over.

South Africans must start buying in Gigabytes.

PREPAID Prices we need :
R10 - 1 Gigabyte
R30 - 4 Gigabytes
R60 - 8 Gigabytes
R100 - 15 Gigabytes
R200 - 40 Gigabytes
R300 - 75 Gigabytes

All Bundles valid for 60 Days.
 
Last edited:

battletoad

Expert Member
Joined
Mar 10, 2009
Messages
1,393
#11
You can buy "tickets" for data services.

As an example:

. R29 for 1GB WhatsApp data valid for 30 days (I think this has now gone to R35)
. Social media 100MB for 1 hour R 5.00
. Video 1GB for 1 day R8

Things like that. Works brilliantly if you need to maybe check something on YouTube but don't want to use your data bundle as an example
Seems like a lot of effort. In comparison, my monthly FreeMe 2GB @ R150 gives:
* 2GB data
* iirc 10GB youtube/google music/selected muaic streaming services
* 5GB social media/whatsapp
* 300 telkom to telkom minutes

...over 30 days.

The vodacom ticket equivalent would be:
* 10GB video @ R80 for 10 days
* 5GB whatsapp @ R145 for 30 days

...for a total of R225, excluding 2GB data and 300 voda to voda minutes.

Sure, the ticket system is more fine grained and you only buy what you need, but I'd find the effort tiresome after a while.
 
Joined
Apr 8, 2006
Messages
59,710
#12
Seems like a lot of effort. In comparison, my monthly FreeMe 2GB @ R150 gives:
* 2GB data
* iirc 10GB youtube/google music/selected muaic streaming services
* 5GB social media/whatsapp
* 300 telkom to telkom minutes

...over 30 days.

The vodacom ticket equivalent would be:
* 10GB video @ R80 for 10 days
* 5GB whatsapp @ R145 for 30 days

...for a total of R225, excluding 2GB data and 300 voda to voda minutes.

Sure, the ticket system is more fine grained and you only buy what you need, but I'd find the effort tiresome after a while.
I like it as I load the WhatsApp ticket - All the WhatsApp shyte doesn't affect my data bundle used for e-mails and other stuff. And if I really want to watch stuff on youtube when bored at the damn fishing as an example, I just add the video ticket. Stuff I don't normally do, but I can use it fi needed for a small fee. :)
 

battletoad

Expert Member
Joined
Mar 10, 2009
Messages
1,393
#13
I like it as I load the WhatsApp ticket - All the WhatsApp shyte doesn't affect my data bundle used for e-mails and other stuff. And if I really want to watch stuff on youtube when bored at the damn fishing as an example, I just add the video ticket. Stuff I don't normally do, but I can use it fi needed for a small fee. :)
Sure, depends on one's use case.

I used to occasionally commute on bus to work up until last year, and that youtube bundle on freeme was amazing during trips!
 

system32

Expert Member
Joined
Dec 29, 2009
Messages
2,379
#15
Competition finally taking its toll?
Not sure since product sales are up.

What's interesting is
Data traffic on its network up 41.4%.
Smart devices increased by 13.3% to 20.2 million
Average gigabytes per smart device increasing by 31.9% to 1.1GB
4G customers increased by 40.5% to 9.2 million.
BUT
Voice revenue declined by 0.5%
Data revenue declined by 0.4%
Messaging revenue declined by 10.9%.

So despite a 41.4% increase in data traffic, data revenue was down 0.4%.
Sounds pretty serious when Vodacom have 41.4% increase in product sales, but revenue is down.
 

Swa

Honorary Master
Joined
May 4, 2012
Messages
17,943
#16
Not sure since product sales are up.

What's interesting is
Data traffic on its network up 41.4%.
Smart devices increased by 13.3% to 20.2 million
Average gigabytes per smart device increasing by 31.9% to 1.1GB
4G customers increased by 40.5% to 9.2 million.
BUT
Voice revenue declined by 0.5%
Data revenue declined by 0.4%
Messaging revenue declined by 10.9%.

So despite a 41.4% increase in data traffic, data revenue was down 0.4%.
Sounds pretty serious when Vodacom have 41.4% increase in product sales, but revenue is down.
It's because of these table scrap 1- and 7-day bundles. Most of the serious data users have fled to other networks. So now they have to give more data but barely realise any revenue from them. Wondering if Vodacom uses real data metrics or bundles purchased.
 

AstroTurf

Lucky Shot
Joined
May 13, 2010
Messages
26,606
#20
South Africans must start buying in Gigabytes.

PREPAID Prices we need :
R10 - 1 Gigabyte
R30 - 4 Gigabytes
R60 - 8 Gigabytes
R100 - 15 Gigabytes
R200 - 40 Gigabytes
R300 - 75 Gigabytes
Oddly I occasionally use Vodacom's 1GB for 1 Hour at R12...
 
Top