Ideas are nothing. A few years ago Eassy was a 'brilliant' plan...
But anyway, the biggest puzzle I have yet to figure out is how soccer can spawn braincells, because since the whole 2010 thing, everyone's line of thought seem have been pushed in a more logical direction (not that it got most off of their arses...)
Or maybe it's because soccer is bit more exciting than eating doughnuts, but who knows.