For those interested in how the survey was conducted, here's the skinny from Dashboard, the folks that conducted it:
- 1203 cellphone owners interviewed, aged 16+, 803 urban, 400 rural.
- Sample chosen to be nationally representative (geographically), excluding the Northern Cape which has 2% of the country's population.
- Total (rural + urban) findings weighted according to SAARF All Media and Products Survey (AMPS).
- Additional 200 booster interviews were conducted "to provide richer detail" but were excluded from main results as they could bias findings.
Demographics
Race
Black: 80% total, 65% urban, 97% rural
White: 12% total, 23% urban, 0% rural
Coloured: 6% total, 9% urban, 2% rural
Asian: 2% total, 4% urban, 1% rural
Income
< R1000: 47% total, 34% urban, 61% rural
R1001 - R2500: 17% total, 13% urban, 22% rural
R2501 - R5000: 14% total, 18% urban, 10% rural
R5001 - R7500: 8% total, 13% urban, 3% rural
R7501 - R10000: 5% total, 10% urban, 1% rural
R10001 - R15000: 3% total, 5% urban, 1% rural
R15001 - R20000: 1% total, 2% urban, 0% rural
>R20000: 1% total, 2% urban, 0% rural
/MyBBContent Guy whacks Jan over the head with a large trout
Age
16-18: 13% total 9% urban 17% rural
19-24: 25% total 26% urban 25% rural
25-35: 31% total 30 % urban 32% rural
36-45: 18% total 20% urban 15% rural
46-55: 9% total 12% urban 6% rural
56+ : 4% total 4% urban 5% rural
Region
Gauteng: 17% total 32% urban 0% rural
KZN : 22% total 20% urban 25% rural
Western Cape: 8% total 16% urban 0% rural
Eastern Cape: 16% total 11% urban 23% rural
Free State: 8% total 6% urban 8% rural
Limpopo: 14% total 6% urban 23% rural
North West: 7% total 5% urban 10% rural
Mpumalanga: 8% total 4% urban 13% rural
Work Status
Student or Scholar: 18% total 14% urban 21% rural
Working part time: 12% total 12% urban 12% rural
Working full time: 36% total 45 % urban 26% rural
Not working: 35% total 28% urban 41% rural
Gender
Female: 49%
Male: 51%
