Bokomo confirms discontinuation of Maltabella porridge as South Africans grieve the loss of a breakfast icon

[Grant]

In a move that has sent shock waves through South African breakfast tables, Bokomo has confirmed the discontinuation of its beloved Maltabella porridge.

PepsiCo sub-Saharan Africa spokesperson Deborah-Ann Sharwood confirmed to TimesLIVE this marks the end of an era for a product that has been part of countless family breakfast routines for more than 50 years.

“As part of the ongoing review of our product portfolio and in keeping with our vision of being the leading food and beverage business in South Africa, we have made the difficult decision to discontinue Bokomo Maltabella.”

A staple for generations, Maltabella, made from malted sorghum, has been a popular choice for many South Africans, especially on cold mornings.

Bokomo confirms discontinuation of Maltabella porridge as South Africans grieve the loss of a breakfast icon

A staple for generations, Maltabella, made from malted sorghum, has been a popular choice for many South Africans, especially on cold mornings.

www.timeslive.co.za

 

[Enzo Matrix]

Good news for coco pops

Bad news for maltabella

But there's a catch I'm sure

 

[vigras rojara]

I wasn't even aware that MyBB was boycotting Maltabella.

 

[themba990]

Noooooooo

 

[B-1]

Just chucked a box the other day because it had expired. I just kind of stopped eating it for no particular reason.

 

[Grant]

I wasn't even aware that MyBB was boycotting Maltabella.

it's mybb's "deep state" cabal that are behind it

 

[FiestaST]

Never got onto the Maltabella train, my entire school career was ProNutro though! Different flavours, generally threesome.

You check the prices these days of 'em!

 

[vigras rojara]

Never got onto the Maltabella train, my entire school career was ProNutro though! Different flavours, generally threesome.

You check the prices these days of 'em!

That's not Pro Nutro you're talking about, is it...

 

[Supervan II]

Well, at least my wife will be ecstatic. She hated it with a passion, ever since she was forced to eat it when she was a child.

Damn, now it will be pointless teasing her about getting me some!

 

[Mephisto_Helix]

Maltabella was the winter brekkie every day back in the 80's

 

[Supervan II]

Never got onto the Maltabella train, my entire school career was ProNutro though! Different flavours, generally threesome.

You check the prices these days of 'em!

 

[OutlawJoseyWales]

It's too healthy for Pepsi, need more addictive sugar in their product.

 

[Lupus]

Never got onto the Maltabella train, my entire school career was ProNutro though! Different flavours, generally threesome.

You check the prices these days of 'em!

And it's kak now, future life isn't bad

 

[FiestaST]

https://twitter.com/x/status/1861490428630991276

 

[FiestaST]

https://twitter.com/x/status/1861055429716914298

https://www.iol.co.za/lifestyle/food-drink/end-of-an-era-south-africa-mourns-the-loss-of-bokomo-maltabella-a-beloved-breakfast-staple-7e72733a-3d1d-415d-863b-6fc8cfca887e

 

[FiestaST]

And it's kak now, future life isn't bad

Yup, I mentioned a good few times when I am in the office I pack in my FL & use work's uncapped milk.

I only buy it when on promo, various flavours.

 

[Foxhound5366]

Man this brings back memories from when I was in a crèche as a child which served maltabella. Even then I was sceptical of it and luckily my mom wasn’t a fan of making porridge regularly. Pronutro was the default alternative I was raised on instead.

 

[RedViking]

Concrete in a bowl. Eat it quickly before it sets.

 

[Creag]

 

[ForceFate]

Never got onto the Maltabella train, my entire school career was ProNutro though! Different flavours, generally threesome.

You check the prices these days of 'em!

I hate the texture.