The UK's largest charity for deaf people and a design magazine are launching an exhibition of futuristic hearing aids to make them more popular.
The show, called Hearwear, opens at the Victoria & Albert Museum in London this week.
A variety of designs will be on display, ranging from stylish devices to enhance hearing to products that can be used by anyone to control sound.
The idea is to persuade people that hearwear can be as appealing as specs.
The show is a collaboration between the Royal National Institute for Deaf People (RNID), design magazine, Blueprint, and creative agency Wolff Olins.
The ideas on display include a remote control to block out irritating sounds, a device to enable people to have a clear conversation in a noisy bar, and hearing aids designed as fashionable jewellery or must-have gadgets.
Another concept, known as the Goldfish, instantly replays the previous 10 seconds of sound to the wearer in case they have failed to catch someone's name.
It is based on the idea that goldfish only have 10 seconds of memory.
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