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Bryn
Doubleplusgood
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A less pixellated version (yours has other weird aspects to it):
Not much of an improvement though.
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Caltex petrol stations to be rebranded under Chinese Sinopec
- Thread starter Ockie
- Start date
A less pixellated version (yours has other weird aspects to it):
Not much of an improvement though.
Ockie
Resident Lead Bender
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- 52,925
A less pixellated version (yours has other weird aspects to it):
Not much of an improvement though.
I have to agree.
The Chinese writing in the two are different. I've of them must be fakeA less pixellated version (yours has other weird aspects to it):
Not much of an improvement though.
f2wohf
Honorary Master
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The Chinese writing in the two are different. I've of them must be fake
Looks more like a different font than different characters.
Gordon_R
Honorary Master
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I'm under 25 and everyone I know still refers to it as Caltex...
LOL, you must know a lot of old people!?
f2wohf
Honorary Master
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It’s like capetownians driving, news don’t travel very fast in the Mother City.
In 20 years and after 19 years of Sinopec ownership it might become known as the Chevron refinery.
AfricanTech
Honorary Master
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It’s like capetownians driving, news don’t travel very fast in the Mother City.
In 20 years and after 19 years of Sinopec ownership it might become known as the Chevron refinery.
:crylaugh:
Dan C
Honorary Master
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FiestaST
Honorary Master
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Goodbye Caltex, hello Astron Energy as major rebrand announced
South African motorists will soon say goodbye to Caltex and hello to Astron Energy. In what’s been described as one of the local fuel industry’s largest ever logistical undertakings, the 850 plus Caltex-branded service stations in South Africa and Botswana are set to be rebranded as Astron Energy outlets.
Astron Energy has been operating the Caltex brand under licence since Glencore South Africa Oil Investments took a majority stake in former Caltex parent company Chevron South Africa.
But besides the new-look service stations, what does this rebranding mean for South African consumers? Although Astron Energy hasn’t revealed the new branding or the exact plans for its 850 sites, acting CEO Braam Smit promised that a vibrant new look would be joined by exciting new offerings and experiences.
Astron Energy’s marketing head Cambridge Mokanyane said the company was putting considerable effort into both the fuel and non-fuel retail offerings.
“We’re adapting to the changing competitor landscape and our customers’ needs,” Mokanyane said. “We’re innovating and unlocking value for all our stakeholders, and making sure the customer experience is front and centre in our new strategy to become the largest player in South Africa.”
www.iol.co.za
South African motorists will soon say goodbye to Caltex and hello to Astron Energy. In what’s been described as one of the local fuel industry’s largest ever logistical undertakings, the 850 plus Caltex-branded service stations in South Africa and Botswana are set to be rebranded as Astron Energy outlets.
Astron Energy has been operating the Caltex brand under licence since Glencore South Africa Oil Investments took a majority stake in former Caltex parent company Chevron South Africa.
But besides the new-look service stations, what does this rebranding mean for South African consumers? Although Astron Energy hasn’t revealed the new branding or the exact plans for its 850 sites, acting CEO Braam Smit promised that a vibrant new look would be joined by exciting new offerings and experiences.
Astron Energy’s marketing head Cambridge Mokanyane said the company was putting considerable effort into both the fuel and non-fuel retail offerings.
“We’re adapting to the changing competitor landscape and our customers’ needs,” Mokanyane said. “We’re innovating and unlocking value for all our stakeholders, and making sure the customer experience is front and centre in our new strategy to become the largest player in South Africa.”
Goodbye Caltex, hello Astron Energy as major rebrand announced
Astron Energy says that a vibrant new look for its Caltex fuel stations will be joined by exciting new offerings and experiences.
ToxicBunny
Oi! Leave me out of this...
- Joined
- Apr 8, 2006
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- 113,498
Well I suppose thats a bit of a clever(ish) move...
The broad strokes colour scheme doesn't seem to be changing.
The broad strokes colour scheme doesn't seem to be changing.
Jet-Fighter7700
Honorary Master
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- Mar 12, 2008
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who said anything about fixing it, just a corporate rebranding
Kodi
Expert Member
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- Jan 27, 2021
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It's an English idiom.
pinball wizard
Honorary Master
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- Feb 9, 2010
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Who cares about a figure of speech. I don't think the Glencore subsidiary is legally allowed to continue using the Caltex name under the deal.
