CellC's absolute lack of customer focus - AKC do something about it!

MagicDude4Eva

Banned
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Apr 2, 2008
Messages
6,479
Since contacting customer care or sending emails does not seem to yield any results, perhaps this will get some sort of feedback from CellC:

First off, I have been a MTN customer for 14 years and never looked back till recently when companies like CellC started to challenge the cellular market with aggressive pricing and new service offerings. Just the fact that CellC allowed customers to customise contracts online was innovative in South African terms.

Since CellC introduced new customisable packages I found that it would be a good choice to port from MTN and get about double the value for a much lower cost. The iPhone 5 launch last week made this whole exercise even more appealing, since I wanted to port and take out a new contract and phone.

Although most recent complaints about CellC are related to iPhone 5 specials, my retail experience across a number of stores last week shows that staff could not really be bothered to assist regardless of a customer's requirements.

First stop was the website and signup for the special deal - I was assured that someone would contact me to finalise it - it's now been 5 days later and no response from anyone.

Last week Saturday I then visited CellC in Fourways shortly after 9am, hoping that everyone would be all enthusiastic and excited to serve customers. I was greeted with a complacent and disinterested staff of 3, busy having a social hangout at one of the counters. None of them bothered to attend to any of the customers walking in and when asked for iPhone contracts I was left with a "We have none!" and the consultant turned back to his conversation.

I tried over the weekend CellC Northgate, Clearwater and Cresta and was met with the same level of absolute crappy service and disinterest. One would think that sales staff should be more motivated during this period of the year, since the last 8 weeks of the year contribute to the highest turnover for the retail industry.

I can understand (but not accept) the fact, that when submitting a website request a response would take 24-48 hours but not 5 days. If you can not fulfil online service within a reasonable time, then don't even bother. Reasonable time should be to have a first touch point with your customer within 24 hours.

I can not accept the fact, that visiting 4 stores in different malls display the same lackluster attitude. AKC, as the CEO of CellC, you should be embarrassed about this and take action. It's really pointless blowing hot air in press-releases if your service- and fulfilment channels could not give a crap about the company's strategy.

Despite your great deals, your competitors (who are just as bad in customer service) laugh you off - your network is in it's infancy, your customer service is poor, you over-promise and under-deliver.

I would have thought that all your years at Vodacom would have taught you how to handle customer care and direct channels properly. I guess however that your CellC "adventure" will fade away very soon.

Feedback from your existing and potential customers on MyBB, Twitter, FB and HelloPeter should be a big enough warning to take immediate action and change the attitude of your retail- and customer care staff.

In my mind, you will also be and remain South Africa's 3rd cellular network. You lack the ambition and hunger to be 2nd or 1st.
 

Cell_C

Cell C Representative
Company Rep
Joined
Sep 7, 2010
Messages
3,721
Hi,

From the onset we would like to apologies for the kind of service you received at our various channels and we assure you that this is not the kind of service we aspire for. On a continuous basis training is provided to our stores to make sure that we provide the best service and we will raise this matter with the stores you have mentioned.

We are expecting more stock of the iphone5 in 2 to 3 weeks time can you please PM us your contact details so that our team can be in contact with you regarding this issue.


Regards
CellC|TM
 

Byte

Well-Known Member
Joined
Feb 7, 2007
Messages
123
Well written post. I've had very similar experiences at CellC stores. The worst experience has to be at their Cavendish branch. Downright rude and unhelpful.

I was considering porting to CellC from MTN but this put me off completely.
 

MKFrost

Expert Member
Joined
Oct 23, 2012
Messages
3,837
It's not just Cell C, in general there is a total disregard for customers/clients in most service industries. Gone are the days where you walked into a place and get pounced on by 3 or more people trying to help and assist. Nowadays one need to walk around to find anyone willing and or interested to help you spend your money in their store.
 

MagicDude4Eva

Banned
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Apr 2, 2008
Messages
6,479
I just had a wow-moment from CellC - it's probably only related to my tweet and/or this post. Either way, a friendly lady from CellC headoffice phoned, apologised, mentioned that they have plenty of 16GB/32GB iPhones at HO (all black) and they will make a plan to get phones to me and sort out the porting and contracts. Literally 10 minutes on the phone, order was confirmed - no fuzz whatsoever.

It's quite frustrating to see that one has to escalate simple customer service tasks (it's a retail-stores most important task to sign up new customers and make sales) on social media which should really be fulfilled via a company's traditional channels.

The experience just now did feel very genuine and hopefully the same level of energy will eventually filter down into the retail channels as well.

@Cell_C representative: It would be good if your social media team or you on MyBB provides some clarities how people should go about acquiring your products. A little bit more transparency would help and then at least adjusts everyone's expectations.
 

Noob-Noob

Executive Member
Joined
Feb 1, 2010
Messages
7,030
Personally i think CellC HQ should give all Mybb members who signed up for the R399 deal a little slack...i don't mind if its black :D

Common Cell_C, help a guy out :)
 

akescpt

Honorary Master
Joined
Aug 12, 2008
Messages
22,456
this is what worries me about porting to cellc. granted mtn sux price wise and sometimes service wise. but it works most of the time. low expectations but hey alot to be said for hassle free.
 

Maverick Jester

The Special One
Joined
Oct 18, 2011
Messages
13,424
very much so ;-) I think it is a reasonable expectation for a consumer to have. I also think if more people would challenge the mediocre and status quo we would not have to face all the non-sense around us.

I agree with you. As bad as the service standard is in general across all of these "service providers"- we still need to have the expectation for them to at least meet our demands...

Cell_C- as always, it takes yourself and your team at the escalations department to resolve an issue. I commend you for the effort, I will just repeat what I have said many times before- jack up your call centre and store personnel.
 

MagicDude4Eva

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Apr 2, 2008
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I am going to have to redact my CellC wow moment. I must say that the sales/signup was awesome, but it doesn't help when you get a call 4 hours later that contrary to what the sales people tells you, they actually don't have any stock. Uh well - just cancelled the order...
 
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Maverick Jester

The Special One
Joined
Oct 18, 2011
Messages
13,424
I am going to have to redact my CellC wow moment. I must say that the sales/signup was awesome, but it doesn't help when you get a call 4 hours later that contrary to what the sales people tells you, they actually don't have any stock. Uh well - just cancelled the order...

Stock is a general, even global problem with this phone....
 

MagicDude4Eva

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Apr 2, 2008
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Stock is a general, even global problem with this phone....

I know, but the point is that: You escalate an issue to HQ and then HQ phones you back and confirms that they have plenty of 32GB models (in black) and they will be able to deliver before the end of the week. You then sign up (reconfirming a couple of times about stock availability - it's actually on the voice recording of the call) and a few hours later a different department says something else.

Lot's of streamlining required. At least CellC is trying (albeit very disorganised). With MTN I am still waiting for that "Retention Specialist" to contact me.
 
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