Saw this too. Unfortunately Crystal Valley is a pure lactic abomination....their "cheese" is literally inedible and people have complained about their milk as well.
Intersting factoid: spoke to people at Checkers who said that the "cheap" Ukranian butter we spoke about in this thread, actually should sell for R89.99 for 500g. They ran that special due to overstocking based on incorrect order.
Not sure how true this is, but heard it from a manager and the guy who runs the dairy department at my local Checkers Hyper, when I cornered them at the dairy section.