They are planning to sell to rural people? They won't find a market for it. They will eventually sell to the big shots.
I love the idea of them trying to educate the rural to invest on the stock exchange!
I think it is the height of recklessness. Here are people who cannot manage their own accounts, trying to "educate" people on investment.
Here's what I think will happen
1. Sell all the shares to a bunch of smucks who hardly know what was given them.
2. Wait out the 12 months (or whatever) holding period.
3. Buy up all the shares from said smucks at a huge discount...because they need to pay of their Edgars accounts...or buy talktime
4. Then sell at profit on the JSE