Chinese brand Chery returns to SA

[FiestaST]

Lets see if they can pull a Haval move locally./

Chinese brand Chery returns to SA

Can Chery go sub-premium in SA?

In the years between 2007-2010, South Africa enjoyed an incredible spate of Chinese brand introductions.

Most of these were simply aged Japanese bakkie platforms, sold as new, on the cheap. With the local market at record strength during this time, the demand was there.

But as customers discovered that these Chinese bakkies were not quite as durable as Japanese legacy products, and lacking credible aftersales support, the Chinese brands folded. Dramatically.

The only Chinese car company that has navigated local market expectations with credibility, has been GWM. Its latest P-Series bakkie is a serious bit of kit and the Haval SUV and crossover ranges, sell very well.

But now, one of the departed Chinese brands is making a return. Chery is aiming to meaningfully engage with the local market by September this year, as a more agile local entity (it won’t use a distributor but will enter as Chery SA standalone).

There is no question that Chery has more to offer than Tiggo. Product strategists at Chery have observed the success of GMW, with its Haval sub-brand, and must believe that South African buyers are now finally willing to pay more, for the latest-generation Chinese vehicles.

What will make a difference for Chery, beyond Tiggo? Exeed and Jetour. The names might be odd, but the product is a world beyond Tiggo.

Chery’s Exeed is a very convincing crossover, about the size of a Rav4. It uses a platform jointly developed with esteemed Austro-Canadian automotive supplier, Magna, and is powered by a choice of 1.5- or 1.6-litre turbopetrol engines.

Chinese brand Chery returns to SA

Can Chery go sub-premium in SA? In the years between 2007-2010, South Africa enjoyed an incredible spate of Chinese brand introductions. Most of these were simply aged Japanese bakkie platforms, sold as new, on the cheap. With the local market at record strength during this time, the demand was...

www.cars.co.za

 

[RedViking]

Do not want to know what the spares or service is gonna be like when something goes wrong. Which car did they copy under the hood?

 

[InternetSwag]

I really hated the Chery QQ. My tannie had one it was like skateboard on the N1.

 

[RedViking]

I really hated the Chery QQ. My tannie had one it was like skateboard on the N1.

Who, your tannie or the chery?

 

[TheChamp]

This makes me very happy, their Tiggo is still going strong, it would be epic if they come with good cars and put some more competition.

 

[Pineapple Smurf]

I really hated the Chery QQ. My tannie had one it was like skateboard on the N1.

Been years since I saw one and yesterday on my way home on my bike one overtook me at about 140km/h just before Somerset West on the N2. The thing was going flatout.
I was like WTF was that so I sped up and got behind it to see what it was
I laughed a lot, and it has Venter trailer wheels, which made it even funnier

 

[neoprema]

Been years since I saw one and yesterday on my way home on my bike one overtook me at about 140km/h just before Somerset West on the N2. The thing was going flatout.
I was like WTF was that so I sped up and got behind it to see what it was
I laughed a lot, and it has Venter trailer wheels, which made it even funnier

Tail wind?

 

[Pineapple Smurf]

Tail wind?

100% Correct, Yes there was a lekkerstrong westerley wind yesterday blowing, didnt think of that until you mentioned it now LOL

 

[Jet-Fighter7700]

that VX looks like a copy of a land rover evoque,
but thats all these Chinese cars are, copies, sometimes good and sometimes like the QQ horrible copes of a car they got a hold of in China.

even the Chinese themselves, as much as they hate the Japanese, they still buy Toyotas in China and not made in China locally produced vehicles.

 

[neoprema]

that VX looks like a copy of a land rover evoque,
but thats all these Chinese cars are, copies, sometimes good and sometimes like the QQ horrible copes of a car they got a hold of in China.

even the Chinese themselves, as much as they hate the Japanese, they still buy Toyotas in China and not made in China locally produced vehicles.

Haven't the Chinese poached a few Jaguar/Landrover/Audi designers?

 

[Pineapple Smurf]

130km/h

 

[Jet-Fighter7700]

Haven't the Chinese poached a few Jaguar/Landrover/Audi designers?

nope, they just got a hold of one of their vehicles and copied the **** out of it, and changed the word on the steering wheel to say Chery.
instead of Audi or Land rover.

 

[TheChamp]

that VX looks like a copy of a land rover evoque,
but thats all these Chinese cars are, copies, sometimes good and sometimes like the QQ horrible copes of a car they got a hold of in China.

even the Chinese themselves, as much as they hate the Japanese, they still buy Toyotas in China and not made in China locally produced vehicles.

Evoque?
Take a good look and try again.

 

[TheChamp]

Haven't the Chinese poached a few Jaguar/Landrover/Audi designers?

I think the Haval designer once worked for Land Rover, not to mean that I agree with eg2505 ridiculous similarities between the Chery VX and the Range Rover Evoque.

 

[Jet-Fighter7700]

I think the Haval designer once worked for Land Rover, not to mean that I agree with eg2505 ridiculous similarities between the Chery VX and the Range Rover Evoque.

at least I didn't say Nissan 1400 bakkie @TheChamp

 

[Bonywasawarrioraway]

This makes me very happy, their Tiggo is still going strong, it would be epic if they come with good cars and put some more competition.

Yes. we really want to give child slave labour companies and countries a boost. How can one desire the products of a company one would rather burn down than work for? (and by one i am not referring to you first person singular.)

 

[FiestaST]

The second coming: Can South Africans trust Chinese car giant Chery this time around?

• Chery is readying itself to reenter the South African market.

• The Chinese automaker first came to market in 2008 and soldiered on until 2018.

• Chery's modern line-up is a far-cry from what locals came to know from the brand.

Chinese car giant Chery is readying itself for a second bite of the South African market and will share more information on its imminently expected return this month. Given its not so successful first attempt to establish the brand here, what can we expect from the state-owned carmaker this time round?

In 2008, Chery Automobile was one of the first Chinese vehicle manufacturers to enter the local market. Under the Imperial banner (now Motus), it sold a wide range of vehicles - from the small, entry-level QQ (later the QQ3), the J2 and J3 hatchbacks, to the Quantum-lookalike P10 and Tiggo SUV.

Most of its vehicles were underpinned by aged Japanese platforms (for instance, the Tiggo was based on the third-generation Toyota RAV4) and sold cheaply. The market was strong, so there was demand until customers realised the Chinese products do not last and that aftersales support was dubious.

Tiggo 8 and Tiggo 4

The Pro Series models are already available in Russia, Brazil, Saudi Arabia, and Iraq and feature stylish new design elements such as a large hexagonal diamond cut front grille, bespoke design, superior interior materials and trim, and a large super-definition central infotainment control screen.

The Tiggo 8 Pro, slightly bigger than the Mazda CX 5, Haval 6, Volkswagen Tiguan, and Kia Sportage comes with a variety of engines, including a 1.5-litre turbo petrol (115kW and 230Nm) and a 1.6-litre turbo petrol (145kW and 290Nm), mated to either a CVT (in the 1.5-litre model) or a seven-speed dual-clutch transmission (DCT).

The smaller Tiggo 4 Pro is a sub-compact SUV similar to the Hyundai Creta, Kia Seltos or Mazda CX 3, and the imminently expected Toyota Corolla Cross. There is a choice between three engines: a naturally aspirated 1.5-litre petrol (84kW and 138Nm), a 2.0-litre (91kW and 180Nm), and 1.5-litre turbo petrol (110kW and 210Nm) – coupled with a five-speed manual gearbox or six-speed CVT.

Entry-level competitor

The Tiggo 8 Pro and Tiggo 4 Pro models will most likely be available just before year-end and will most probably be followed by the Tiggo 2 Pro subcompact crossover. Powered by a 1.5-litre naturally aspirated engine (78 kW/135 Nm) and either a five-speed manual or a four-speed auto transmission, the older Tiggo 2 will compete against entry-level subcompacts such as the Nissan Magnite and Suzuki Vitara Brezza.The Tiggo 7 Pro compact SUV is aimed at lower-end models in the Toyota RAV4, Hyundai Tucson, Kia Sportage and Mitsubishi Eclipse Cross ranges. According to overseas figures, the Tiggo 7 Pro is also powered by a 1.5-litre turbo petrol engine, delivering 108kW and 230Nm of torque.

However, Chery has more to offer than just the Tiggo. Following the example of GWM with its Haval brand, the manufacturer may also consider introducing some of its premium Exeed (the TXL really looks great) and Jetour models later.

The new Chery models offer modern styling, lots of standard equipment, and better engineering and quality than before but offer no diesel alternatives. Even so, considering its latest model line-up and with keen pricing and aggressive marketing, Chery could well establish itself here (again) quite quickly.

The second coming: Can South Africans trust Chinese car giant Chery this time around? | Life

The Tiggo range - now completely redeveloped and extended - is still a mainstay product for the conglomerate, and it looks to be headed for South Africa.

www.news24.com

 

[FiestaST]

Chery brand returning to South Africa: These are the cars you can expect

The Chery automotive brand is set to return to South Africa later this year and judging by our initial impressions at the pre-launch event on Wednesday, it’s nothing like the Chinese brand that you might remember.

Chery vehicles were originally introduced to South Africa in 2008 under the Imperial banner, but by 2018 sales had dwindled and the brand was quietly discontinued. But now Chery is returning to the country as an entity fully owned by its Chinese parent company, and with a range of products that appear to be far more sophisticated than the somewhat rudimentary offerings of before. Chery has appointed 30 dealerships in South Africa, with plans to expand on that further along, and the first vehicles are expected to go on sale around November 2021.

First to arrive will be the Tiggo 4 Pro compact SUV as the first of a whole family of Tiggo-badged vehicles that will be coming our way. Next in line will be the larger Tiggo 7 Pro and the premium Tiggo 8 Pro.

Tested for local conditions

As mentioned, the first vehicles are expected to arrive during the fourth quarter of 2021 and the company says it has been “hard at work” testing the vehicles for local conditions.

Chery says it will back its 30-strong dealer network with a large parts warehouse, and buyers can also look forward to a competitive warranty as well as service plans and comprehensive 24-hour roadside assistance.

“South Africa is a very important market for us. Customers have high expectations, and we want to meet and exceed them,” said Chery SA’s Executive Deputy GM Tony Liu.

“In 2010, our chairman, Yin Tongyue, shared with the world our change from a company that was focused on sales, speed and scale to one that is fanatical about quality, brand and long-term returns. This is most evident in our new range of products, and we cannot wait to show them to South African customers,” Liu added.

Following its reintroduction to SA, Chery also plans to use the experience gained in our market to expand into the rest of Africa.

Chery brand returning to South Africa: These are the cars you can expect

The Chery automotive brand is set to return to South Africa later this year, with a far more modern range of SUVs. Here’s what to expect.

www.iol.co.za

 

[FiestaST]

Chery brand returning to South Africa: These are the cars you can expect

Chery has not released local pricing or specifications as yet, but the importer promises that the models will be positioned very competitively within the market. Although the media didn’t get to drive the vehicles at the pre-launch event in Johannesburg, we were able to take a brief look at the three model ranges at the venue. We were impressed by the surprisingly premium look and feel inside all three. We’ll reserve final judgement until we’ve tested the vehicles, but first impressions were certainly positive.

The Chery Tiggo 4 Pro will be the first model to hit local showrooms. Measuring 4298mm in length, the compact SUV is similar in size to the Peugeot 2008.

Chery brand returning to South Africa: These are the cars you can expect

Chery has not released local pricing or specifications as yet, but the importer promises that the models will be positioned very competitively within the market. Although the media didn’t get to drive the vehicles at the pre-launch event in Johannesburg, we were able to take a brief look at the three model ranges at the venue. We were impressed by the surprisingly premium look and feel inside all three. We’ll reserve final judgement until we’ve tested the vehicles, but first impressions were certainly positive.

Chery Tiggo 4 Pro

The Chery Tiggo 4 Pro will be the first model to hit local showrooms. Measuring 4298mm in length, the compact SUV is similar in size to the Peugeot 2008.

The Chinese-market Tiggo 4 Pro is powered by a 1.5-litre normally aspirated petrol engine that produces 85kW and 143Nm, with manual and CVT transmissions offered. The Tiggo 4 is also offered with a 108kW 1.5-litre turbopetrol engine in some countries, although at this stage it’s unclear which engines will be offered in South Africa.

Cabin highlights include a 9-inch touchscreen infotainment system, while higher-spec models are fitted with a 7-inch digital instrument cluster and 360-degree around view monitor.



Chery Tiggo 7 Pro

Next up is the Tiggo 7 Pro, which is a similar size to the Kia Sportage. While the aforementioned 1.5T engine is offered in some markets, the Chinese-market version comes with the company’s new 1.6-litre Actecto direct injection turbopetrol engine, which produces 145kW and 290Nm.

Cabin highlights include a 12-inch full LCD digital instrument display as well as two central touchscreens, with the upper infotainment system joined by a Land Rover-style lower screen for the climate controls, which incorporates rotary knobs.



Chery Tiggo 8 Pro

The seven-seat Tiggo 8 Pro will be Chery’s flagship model and this one is also powered by Chery’s new 1.6-litre turbopetrol motor.

Like the Tiggo 7, the vehicle is fitted with multi-link rear suspension and it’s also available with an electrically-operated tailgate that allows pre-set opening heights.



Keep in mind that South African specifications could differ to the international specs that we’ve provided here.

https://www.iol.co.za/motoring/indu...n-expect-249d976e-263d-4273-a18c-e1268b633b5b

 

[FiestaST]