Citroën pulls out of SA (Update August 2019: They're Back!)

FiestaST

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Peugeot SA vows to ‘dispel negative perceptions’…

There’s no getting away from the fact that the Peugeot brand has been struggling in South Africa for some time now.

In 2016, for instance, the local arm of the French automaker sold fewer than 1 000 vehicles across the country, according to Lightstone Auto. Citroën added 437 before the brand was pulled from the local market. And in the first five months of 2017? Well, Peugeot SA has managed to sell just 249 units.

But, earlier this month, Peugeot Citroën SA announced that Japan-based company VT Holdings had purchased a majority stake in its local operations, meaning that it is no longer a wholly owned subsidiary of the PSA Group.

This change also brings a new managing director, Francisco Gaie, who replaces Francis Harnie. And Gaie says he will be placing a firm emphasis on aftersales support, adding that he is “determined to dispel the negative perception regarding our parts pricing”.

“We realise how important parts pricing and availability are as an influencer of long-term ownership, particularly when it comes to vehicles coming out of warranty,” said Gaie.

“We are determined to dispel the negative perception regarding our parts pricing by continuing to work hard to prove that perception is not reality,” he added, citing the fact that the Peugeot 208 (easily the brand’s most popular vehicle locally) has consistently performed well in the annual Kinsey Report, which lists the new vehicles that boast the cheapest “parts baskets” in South Africa.

“Aftersales is a critical area for any brand in any market and we have focussed a tremendous amount of energy and resources on this aspect of our business,” he added.

http://www.carmag.co.za/news_post/peugeot-sa-vows-to-dispel-negative-perceptions/
 

Foxhound5366

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Too little too late, I'm afraid. Tomorrow morning I'm trading in my dear little Citroen C3, and I don't think I'll be returning to the brand anytime soon. The reason isn't due to mechanical reliability or comfort: the C3 has served me extremely well over the five years I've had her since new. The primary reason is the depreciation Citroens are still experiencing, precisely because Citroen hasn't done enough to proactively improve its perceptions in the market.

Thanks to that, the BEST trade-in value on my car was R63 000 (depreciated down from R195 000 in five years), and at least one of the car places refused outright to offer a trade-in value because they don't touch Citroens. After Citroen just pulls out of the country first, and now Peugeot Citroen SA is majority owned by a Japanese company ... I just don't see the bright outcome I wish there was here.
 

A3@MBB

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Too little too late, I'm afraid. Tomorrow morning I'm trading in my dear little Citroen C3, and I don't think I'll be returning to the brand anytime soon. The reason isn't due to mechanical reliability or comfort: the C3 has served me extremely well over the five years I've had her since new. The primary reason is the depreciation Citroens are still experiencing, precisely because Citroen hasn't done enough to proactively improve its perceptions in the market.

Thanks to that, the BEST trade-in value on my car was R63 000 (depreciated down from R195 000 in five years), and at least one of the car places refused outright to offer a trade-in value because they don't touch Citroens. After Citroen just pulls out of the country first, and now Peugeot Citroen SA is majority owned by a Japanese company ... I just don't see the bright outcome I wish there was here.
Hope you have a better experience with the 3 series when you trade that in one day.:twisted:

Go and ease your mind in a weeks time and see that your old C3 will be on the floor for R99 900 MINIMUM.
Small hatchback second-hand market seems to be quite strong looking at Auto Trader now.
 

FiestaST

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Buying a Citroën or Chevrolet: Is it worth the risk in SA?

'Fundamentally good cars, at bargain prices, with the promise of support... but are exiting brands worth the hazard?' asks Lance Branquinho.

To quote one of the greatest investors, Warren Buffet, "one should be greedy when others are fearful". Apply that logic to the South African new car market and there is plenty of opportunity to be daring.

With General Motors and Citroën both exiting the local market this year, there are tantalising good deals to be had on remaining Chevrolet inventory being flushed out of the dealer network.

Citroën has sold the last of its remaining cars, but what about a pre-owned low mileage Cactus? Is that a good idea?

Why go Chevrolet?

Value. Firstly. If you are willing to take the risk buying one of the remaining Chevrolets from a dealer, they have no negotiating power and you do.

The margin to negotiate a massive discount on Trailblazers, Captivas and Cruzes is there for those who willing to be bold. Ignore what’s listed online, it’s optimistic price fetching – visit a dealership and profit from the desperation that is real.

Once you’ve bought your bargain Chevrolet, there’s the issue of ensuring that it will run – for a while. Chevrolet has also committed to provide parts availability for a decade post vehicle production, therefore you should be covered for the reasonable life-cycle of your purchase. But…

Given Citroen and Chevrolet's exit from SA - how likely are you to purchase one of their vehicles locally? Tell us why

Why not…

The interesting bit about Chevrolet’s South African departure is warranty and servicing. If you’ve sold a great many expensive products to thousands of customers, the consumer protection act doesn’t simply let you pack up and leave in the middle of the night.

Officially, General Motors policy is that Isuzu will provide service support to Chevrolet customers in South Africa, although this will be influenced by the new dealer network, which is being shrunk. Isuzu’s priority will surely be its bakkie customers, whilst acquiring new business. Quite how keen these ‘bakkie’ dealerships will be to service your Chevrolet remain to be seen.

That said, demand will always trigger innovation, and with so many Chevrolets without ‘official’ dealerships to service them, you can be assured that specialists will seize the opportunity and set-up shop.

Many people in South Africa own Chevrolet products and if you join that market – admittedly late, at a massive discount – there’s a certain safety in the scale of it all. With thousands of cars to service and maintain, a supply chain scenario is sure to establish itself.

The French connection

If you’re bargain hunting for something with a bit more panache than a Chevrolet, Citroën is the other option. Again, listed pre-owned pricing is optimistic, with extremely cheeky offers sure to deliver a transaction price way below what is being offered.

Impressively equipped, and daring design, a Citroën has notable appeal to those urbanites who still value owning their own transport solution as opposed to Ubering everywhere. But what about the risk?

The case for a Citroën ownership proposition is in some ways superior to that of Chevrolet. In terms of structure, Citroën is a sibling brand of the PSA group’s Peugeot, with the two brands sharing a huge percentage of parts commonality.

Peugeot is remaining in South Africa, with its established dealer network, which means that futureproofing for your Citroën is quite a bit better than a Chevrolet. The PSA group’s policy is that all warrantee and servicing agreements will be honoured for Citroëns. Layered on this is the security of most mechanical service items being in stock and available, because the under-the-skin bits of Peugeots and Citroëns are essentially exchangeable.

Risk? Bodywork.

Citroën’s artistic designs require some rather unique panels and light clusters, which aren’t always the same as Peugeot, hence you might have some delay getting your Citroën repaired after an accident.

Is defunct a deal?

It’s always sad to see a brand quit a market, but South Africans have been through this all before, with Seat. And you do still see a fair amount of those running around, a decade after the Spanish VW subsidiary ceased its operations here.

With Citroën and Chevrolet, the volumes are much greater and as such, there should be safety in numbers, if you do take the risk. Just be aware that unlike Warren Buffet’s investment horizon, which is always long term, your Chevrolet or Citroën will become a liability after many years, much as the case was with American, Swedish and French cars in the late 1980s, when there was no official support for them in South Africa.

If you can manage to get a steal of a deal on Citroën or Chevrolet products, calculate your motoring needs for the next seven or ten years, and decide accordingly. But don’t expect to see a huge return (if any) when you finally decide to sell.

http://www.wheels24.co.za/News/Guides_and_Lists/buying-a-citroen-or-chevrolet-is-it-worth-the-risk-in-sa-20171009
 

beans100

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.....To quote one of the greatest investors, Warren Buffet, "one should be greedy when others are fearful". Apply that logic to the South African new car market and there is plenty of opportunity to be daring........
Careful with that advice, some might apply it to buy Chinese cars, too. :D
 

FiestaST

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DS 4 and 5 production ends as part of drastic line-up changes

PSA’s premium brand clears space for new compact models including all-electric version of upcoming 3 Crossback

DS has ended production of its slow-selling 4 and 5 hatchbacks as part of an aggressive product plan designed to turn around shrinking global sales.

The PSA Group premium brand is now only selling what a spokesman described as an “extensive supply” of existing stocks for the 4 and 5, both of which have suffered from dwindling sales and contributed to the company’s 38.5% sales decline in 2017.

Last year, DS sold just 11,746 units of the 4; this was 170,431 units short of the class’s top seller, the Volkswagen Golf, although the 4 (pictured top) did beat the arguably more comparable Lexus CT 200 and its 8419 sales last year. The 5 (pictured below), however, fared among the very worst in its segment, with just 5738 European sales across the 12 months.

The DS spokesman told Autocar that these results were not the main motivator for ending production but that the line-up changes are part of a “new product phase” that has been in motion since the arrival last year of the 7 Crossback, the brand’s current flagship.

“It was always planned that DS 4 and DS 5 production would end in 2018 as part of this new plan,” the spokesman said. “This plan will also see the reveal of a new all-electric compact model at the Paris motor show that will get our electrification plans going.”

Although the spokesman would not confirm the name of the compact EV, Autocar understands that it will be a pure-electric version of the upcoming 3 Crossback. The EV is due on roads after DS’s first electrified model, the already revealed (and tested in prototype form) 7 E-Tense plug-in hybrid, which is due out early next year. The spokesman said these electrified cars would “complement their ranges” rather than arrive as standalone models.

As part of the changes, DS will ditch diesel versions of its 3 range and offer only Puretech automatic versions. The move, which is partially influenced by the upcoming WLTP changes, will take place in the coming months as the brand's top-selling model and rival to the Ford Fiesta is due to enter the twilight stages of its production life. The void left by the eventually departed 3 will be indirectly filled by the 3 Crossback, which will slot into the compact crossover segment and go head to head with the Audi Q2. It is one of four new SUV models due in the coming years.

The marque is set to launch a saloon to sit above the 7 Crossback as its new flagship in 2020. That car will go up against the BMW 5 Series and could prove pivotal in DS’s growth ambitions for China, where the saloon body shape still sells in extremely large numbers.

DS’s line-up changes will be accompanied by heavy adjustments to the structure of its dealer network. Currently, the company has around 200 UK retailers that are twinned with its PSA sibling Citroën but, from July, DS will slim its outlets to 30 exclusive sites. These will eventually grow to an estimated 70 locations across Britain.

https://www.autocar.co.uk/car-news/new-cars/ds-4-and-5-production-ends-part-drastic-line-changes

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R13...

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A guy I work with first owned a Rover, then they pulled out of SA. He replaced it with a Citroen and here they are pulling out now. Just hope he doesn't buy a Toyota next
 

eg2505

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A guy I work with first owned a Rover, then they pulled out of SA. He replaced it with a Citroen and here they are pulling out now. Just hope he doesn't buy a Toyota next
toyota has a factory locally so not likely,

if hyundai or kia were to exit, I doubt things would be better then citroen/rover/chevy
 

R13...

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toyota has a factory locally so not likely,

if hyundai or kia were to exit, I doubt things would be better then citroen/rover/chevy
Didn't GM also have an assembly facility in the country? My comment was more a joke in re Toyota, they sell enough cars here to up and leave just yet
 

thechamp

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A pity that they spent such a long time in SA selling horrible cars and when they finally got it right they had to leave.
 

FiestaST

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Completely slipped my mind but I saw a transporter yesterday afternoon by Gardens side carrying a fleet of new-looking Citroens. I noticed a number of C1 & C4 Picasso models.
 

Polymathic

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Nah, SEAT would never have made much of a dent in VW sales; even if they share underpinnings, SEAT would always have remained a niche product. VWSA's absolutely piss poor marketing and a tanking currency is what sank SEAT, not cannibalised sales.
I think it was more a case of been marketed as a premium brand over VW when it was first launched in the country that killed the brand locally. Remember people getting reimbursed a sizable amount of back after they were caught out
 

FiestaST

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It’s official: the Citroën brand is returning to South Africa

Peugeot-Citroën South Africa has confirmed Citroën will return to South Africa after exiting the country at the end of 2016.

The French company is expected to relaunch locally towards the middle of October 2019. While it’s not yet confirmed, we expect Citroën to again share dealership space with its sister brand, Peugeot.

So, which vehicles will Citroën offer in South Africa? Well, it seems likely the C3 hatchback will be introduced (with the C3 Aircross a distinct possibility, too), while we’ve also heard the C4 Cactus and C5 Aircross are on the cards.

The third-generation C3 hatchback (pictured below) was revealed in mid-2016, while the C3 Aircross followed just under a year later. South Africans already know the C4 Cactus (although it has since been facelifted), while the C5 Aircross – which shares its platform with the Peugeot 3008 and 5008, as well as the Opel Grandland X – is expected to top the local range.

We suspect the DS sub-brand – which separated from Citroën in 2015 and morphed into a standalone marque – could also return to South Africa further down the line.

 

FiestaST

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It’s official: the Citroën brand is returning to South Africa

Peugeot-Citroën South Africa has confirmed Citroën will return to South Africa after exiting the country at the end of 2016.

The French company is expected to relaunch locally towards the middle of October 2019. While it’s not yet confirmed, we expect Citroën to again share dealership space with its sister brand, Peugeot.

So, which vehicles will Citroën offer in South Africa? Well, it seems likely the C3 hatchback will be introduced (with the C3 Aircross a distinct possibility, too), while we’ve also heard the C4 Cactus and C5 Aircross are on the cards.

The third-generation C3 hatchback (pictured below) was revealed in mid-2016, while the C3 Aircross followed just under a year later. South Africans already know the C4 Cactus (although it has since been facelifted), while the C5 Aircross – which shares its platform with the Peugeot 3008 and 5008, as well as the Opel Grandland X – is expected to top the local range.

We suspect the DS sub-brand – which separated from Citroën in 2015 and morphed into a standalone marque – could also return to South Africa further down the line.

Excellent News!
 

Gtx Gaming

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Interesting, to come back in tough economically times.

I like the c3 as the top spec has dashcam built in.
 

thechamp

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Interesting, I wonder what is the plan, SUVs plus cheap offerings to capture the Datsun, Vivo, Sandero and Kwid markets or strictly larney offering such as the DS?
 

FiestaST

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Now that Citroen is on-route to be back in SA let's have a look at the new/updated models that have popped up since there were off the radar;


The C1 (2nd Generation) that is still in production:



The new C3 (3rd Generation) & new C3 Aircross (Crossover):



The updated C4 Cactus:



The new C5 Aircross (SUV):



The updated C4 Picasso/Spacetourer MPV (close to zero chance of this coming back to SA):



If we add the DS sub-brand to the mix:


The new DS 3 Crossback (Crossover):



The DS 7 Crossback (flagship SUV):

 
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