Coca-Cola, Facing Backlash, Says 'Be Less White' Learning Plan Was About Workplace Inclusion


Executive Member
Aug 3, 2019
Jive is a thing, and used to be half the price of other brands. Don't buy it anymore as I try to drink as little fizzy bubblech as possible. But I do love me a fizzy.


Honorary Master
Jun 25, 2010
Robin DiAngelo is popular, she was also the person who authored White Fragility, and these workshops are nothing new, we have similar workshops hosted in SA.

UCT also have an article on her,

Robin DiAngelo on white privilege, supremacy and fragility​

This article is one of three based on a recent webinar jointly hosted by the University of Cape Town (UCT) and the Social Justice Agency. “White Privilege: A critical dialogue on racism and inequality in a time of COVID-19” took place on Thursday, 30 July. The event featured panellists Dr Robin DiAngelo, Dr Wilhelm Verwoerd and Dr Mandisa Haarhoff, and was moderated by Stanley Henkeman, the executive director of the Institute for Justice and Reconciliation.

“What I can tell you is that the [racial] dynamics I’m going to talk about, at this point, are universal. They are global,” said DiAngelo.

DiAngelo, who is a sociologist, academic and the author of the bestseller White Fragility: Why it’s so hard for white people to talk about racism, was addressing audience members during the webinar “White Privilege: A critical dialogue on racism and inequality in a time of COVID-19”. The dialogue was jointly hosted by UCT Social Responsiveness, the Office for Inclusivity & Change and the Social Justice Agency.

In her keynote address, the Seattle-based DiAngelo offered the audience a macro framework to understand terms such as systemic racism, white supremacy, white privilege and white fragility. She provided definitions for each and then placed them in the context of the COVID-19 pandemic.

Below are selected quotes from her keynote address.

On racism / systemic racism

“Systemic racism is what we’re talking about when we say racism. [All] people have racial bias … in societies in which we have created these categories and granted them profound meaning that shape the outcomes of our lives to where we can literally predict whether our mothers and I are going to survive our births based on our racial classifications. These categories have profound meaning, and everybody absorbs racial biases. But when you take one group’s racial bias, and you back it with legal authority and institutional control, you transform it into a system that becomes infused and embedded across the entire society. It’s not dependent on any individual’s agreement, belief or intentions; it’s just the default of the society. [That] society will continue to produce advantage for those whose bias is backed with power, and disadvantage … those whose [is] not.”

“We’re not taught to understand systemic racism for the most part, and we have reduced the idea of what it means to be racist to a very … simplistic idea, which is an individual who consciously doesn’t like people based on race and is intentionally mean to them. And I don’t know that you could have come up with a more effective way to protect systemic racism than that definition because it exempts virtually all white people from the society they live in and from the socialisation they received by living in those societies, and it’s probably the root of most defensiveness because if it has to be conscious and intentional, then it has nothing do with me.”

“I can assure you, I have perpetrated racism across my life and in my relationships across race, and not one moment of that was conscious or intentional. I wounded other people nonetheless.”

“So, in societies in which racism is the default, to simply carry on with niceness is to collude.”

On white supremacy

“I was taught to think about it as people who would wear white hoods … it includes those people, but it’s also a highly descriptive sociological term for the societies we live in, a society that elevates white people as the norm for ‘human’, as the ideal humanity. And one of the ways we do this is by never really marking or naming ‘white’, but consistently marking or naming not white, black. When you don’t acknowledge the position or perspective of one group, while always acknowledging the position or perspective of another, you grant the group that is just the default. You grant them objectivity, individuality and the ability to just speak for everybody.”

Regarding Coca-Cola, I don't see this 'massive' outrage everyone is on about?

In the above seminar, she does elaborate about being little less white.

My main concern with this is that being white is being labelled and that social issues are particular due to whiteness, DiAngelo deems this as a global phenomenon. She does state that all people have racial bias (systemic racism), and then she elaborates on institutional racism, well, guess which racial group is 'exclusively' belong to that racism?

She does open her seminar with a disclaimer, not going to elaborate, but we in SA are historically drenched in institutionalised racism to this day. Her, "being less white", does apply in the context she lectures in, but it doesn't apply to our context where I disagree with her contextualised global phenomenon. She should have the guts to preach this, racially, to East European and Asian countries.

Personally I think that too many people apply the past to today. Neither is supremacy unique to whites. The next time she hosts a seminar in SA, she must ask Eusebius McKaiser to be her co-host. They make it seem that systemic racism here is wholly unique to whites.


Honorary Master
Mar 27, 2007
Damn you. Of you go to a reeducation camp. You're not allowed to think about these things.
I fear reeducation camp may upgrade me further, placing the desired goal even more out of reach.
It's a truly vexing predicament.

Do you think changing to a diet of fried chicken wings, learning the lyrics of Johnny Clegg songs and getting a weave may help?
Perhaps some styling tips from Vanilla Ice?


Expert Member
Apr 15, 2016
The only interaction that can be had from allegations such as these, is the withdrawal of the "accused" party into a state of isolation, and the increasing tone of the instigating party, asserting their virtue and conviction.

For the accused:
The accusation is leveled against the entire group.
By virtue of skin color, you cannot escape from it.
By lack of definition, you cannot atone for it.
For fear of persecution, you cannot speak up against it.

As the accused, the only engagements that can be had, are actions from behind some form of anonymous persona - thus all us whiteys discussing it from behind safe aliases on some public forum.

What a time to be alive.


Honorary Master
Jul 30, 2008
It's really quite pathetic if you think about it... in an insane effort to emulate the muricans the white liberal elite has convinced the black SA majority that white privilege exists in SA.... when there are literal laws negating any privilege that whiteness can possibly give leaving class privilege and wealth privilege as the sole fighters standing.

It's yet another way of scapegoating whites for things blacks do to themselves.