Coca-Cola Launches "Natural, Healthy" Coca-Cola Life Soda

[satanboy]

Coca-Cola has launched a new “natural” and “healthy” soda line called Coca-Cola Life. Starting with a market test drive in Argentina this June, the soda company swapped out their iconic red color for a green sleeve and created a low-calorie and naturally sweetened drink that’s marketed as clean, fresh and natural. But are we really supposed to believe that Coca-Cola has gone green?



In an effort to follow consumer demand for environmentally friendly products, Coca-Cola Life was created as a natural and healthier alternative to regular Coke, with a 60% reduction in calories.

The key to Coca-Cola Life is the formula’s new blend of sugar and the no-calorie natural sweetener stevia, which is extracted from plants native to South America. And according to NPR’s Bob Mondello, even with the substantial caloric reduction, Coca-Cola Life tastes almost the same, if not a bit sweeter than regular Coke.

For the final green touch, the stevia-sweetened soda is sold in Coca-Cola’s “PlantBottle,” a fully recyclable bottle composed of 30% vegetable fiber.

But is Coca-Cola Life truly a sustainable product? Critics of PlantBottle say the product is misleading: bottle production requires excessive amounts of water and by creating a non-biodegradable product, Coca-Cola only exacerbates the landfill problem.

But although Coca-Cola Life might not be an ideal solution, it does show the company making an interesting attempt. Coca-Cola’s decisions are swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally wholesome products. Whether or not Coca-Cola actually knows what such a thing is, is another matter.

http://inhabitat.com/coca-cola-launches-natural-healthy-coca-cola-life/

 

[Chevron]

I'd try it.

 

[supersunbird]

Me too, and I recycle my ALL plastic bottles that go through the house and my work desk (goes into waste plan bags).

 

[adrianx]

But although Coca-Cola Life might not be an ideal solution, it does show the company making an interesting attempt. Coca-Cola’s decisions are swayed by market demand and if consumers stay educated, critical and vocal, they have the purchasing power to demand more environmentally wholesome products. Whether or not Coca-Cola actually knows what such a thing is, is another matter.

...it does show the company making an interesting attempt... (at exploiting new marketing opportunities)
...Whether or not Coca-Cola actually knows what such a thing is, is another matter... (Bull, they are not stupid. They know exactly what they are or are not doing.)

Edit: It's just that last sentence that leaves me with a feeling of "forgive them for they know not what they do", which I think is rubbish.

 

[Ocali]

yupp i would definitely try this out.

 

[Saba'a]

An attempt at least

 

[Ockie]

I would like to try this. I only drink Sprite Zero or Tab to stay away from the sugar and caffeine.

The colour also looks a lot lighter than normal or is it me?

I also like the green. It makes a nice change, and it looks refreshing and breezy

 

[Polymathic]

Coke with less sugar basically

 

[msmoorad]

healthy Coca Cola?

thats an oxymoron

 

[Nick333]

...it does show the company making an interesting attempt... (at exploiting new marketing opportunities)
...Whether or not Coca-Cola actually knows what such a thing is, is another matter... (Bull, they are not stupid. They know exactly what they are or are not doing.)

Edit: It's just that last sentence that leaves me with a feeling of "forgive them for they know not what they do", which I think is rubbish.

Like they knew exactly what they were doing with New Coke?

 

[ChocolateBadger]

If it doesn't cost more than eh, why not.

 

[adrianx]

Like they knew exactly what they were doing with New Coke?

New Coke was a failure, but it was an attempt at who knows what.

This may be a success or a failure, but I don't believe that it has anything to do with Coca-Cola trying to do the right thing or being socially responsible or anything like that.

 

[Fulcrum29]

The Food Truck (New Zealand)

Michael Van de Elzen made his own Coca Cola variant, we also tried the recipe and it turned out WOW.

Here is the recipe more or less, tried to get the episode on video, but this blog will have to do:

http://www.rodysheartycorner.com/2014/04/healthy-cola-drink/

 

[Mystic Twilight]

healthy Coca Cola?

thats an oxymoron

Beat me to it.

 

[Hiro ZA]

Hehe, yeah, like u guys noted. Coca Cola and "healthy" don't go together

 

[Celine]

is it cheaper? no? then it is a money making scheme as far as i'm concerned.

 

[alexjay]

Hello
q

 

[Willie Trombone]

I'm trying to figure out exactly what the fuss is about...
is it about the green labels and marketing?
Or is it about swapping sugar for stevia?

Is that really it? Sugar out, stevia in? A new sweetner and they launch a new product that makes them a packet... marketing hype IMO.
I just stay away from sugar wherever possible. Perhaps stevia is better than other non-nutritive sweetners though. Dunno.

 

[supersunbird]

Hopefully is has a better after taste than coke light or zero.

 

[Willie Trombone]

Hopefully is has a better after taste than coke light or zero.

That depends on the cost lol