Either you're trolling, or you fit their demographic 100%. Their marketing must but on point, or you watch too much American TV.
I don't care that its American and stereotyped and I have to prove how special i am by avoiding a stereo-type. I like their coffee and the atmosphere of their stores and their whole marketing strategy. I have absolutely nothing to prove to anyone, so as long as i'm happy there its all good.
It was the same with McDonalds when they opened in the late 90s here and people trying to sound fancy and sophisticated by saying they won't support an American fast-food chain when it opened and it cannot compare to Wimpy or Spur or some home-made burger joint. That's fine, don't go there. But their marketing works and for many people they like it. How long has McDonalds been here now? How much money is it making? - with Burger King hot on its heels...
Do I eat at McDonalds every day? no. Do I drink at Star Bucks every day? no. But I'm not going to avoid it because a self-appointed coffee aficionado tells me to.