yes. i saw that. here's what it could have said:
Why should I, as a customer, be confident that you've taken steps to defend against this?
What will you be doing when this happens again? What can I expect from you and what's your commitment to that?
How are you planning to communicate with your community going forward?
How have you communicated in the past, and what are you learning from that?
What does it mean for me that you're under a targeted, and seemingly specific campaign of attacks, over months? Is there a reason you think that's happening?
What's your contingency plan to keep my service active? What unique and innovative steps, if any, are you taking?
Here's our promise to you and here's how you can keep us honest to it:
That's the business/pr way of handling it.
As someone who works in dev, I personally prefer the technical explanations given. But that's me. Others may prefer the pr approach to put their minds at ease.
What I do know is that if an attack of this magnitude hit one of the bigger guys, you most definitely would have gotten some genetic pr spin. And while that may have appeased some, it definitely would have pissed people like me off
I guess I'm saying there's no right way or wrong way, just somewhere inbetween that strikes the right balance between the two. And they need to find it, but it's not going to happen overnight. Which is pretty much what Paul said above.
You also need to remember that the company was founded by technical guys who have a passion for this stuff. They may not necessarily be the best people persons, as hard as they may try. I can empathise with that. So the suggestion about hiring a pr company during a crisis is a good one. But at the same time I would prefer that they don't lose their identity in providing us with some of the nitty gritty info. I don't want to deal with another Mweb or Telkom or Vodacom.
It's still a very young company and they've done extremely well with what they had. They definitely would have taken some lessons from this. I'm willing to give them a chance to improve, and I'm sure I'm not the only one. It's not fanboyism, it's about being a decent human and understanding what someone is going through. Many of us in tech have had it happen to us, and it's not nice being kicked when you're down and being made to feel like schit for something that's not your fault.
Given the size of the attack, it speaks to their technical ability that they managed to overcome it in a day and a half, probably without sleep, given the limited resources at their disposal compared to the bigger guys...