daveza
Honorary Master
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Dire in Doha: world championships ‘catastrophe’ leaves athletics reeling | Sean Ingle
Empty seats and ghostly silence have been the sad feature of the world athletics championships in Doha – a PR disaster for the sport, the IAAF, Sebastian Coe and Qatar
Moments after the greatest 10.83 seconds of Dina Asher-Smith’s life, the British sprinter grabbed a union flag from her mother, Julie, and began a lap of honour to celebrate her world championship 100m silver medal. But as she trotted round the 40,000-seat Khalifa stadium in Doha on Sunday night she was greeted by banks of empty seats and a ghostly silence.
Observers reckoned there were no more than 1,000 people still in attendance and many of them were journalists tapping away to deadline. Asher-Smith’s mother later tweeted she had seen more spectators at England Athletics’ age-group championships in Bedford.
The organisers have since blamed the start of the working week and an event schedule designed for European TV audiences. But that cannot hide a simple fact. These world athletics championships have been a PR disaster for athletics, for the sport’s president, Sebastian Coe, and for Qatar, a country which has spent the past decade buying up rights to host major events, including the 2022 football World Cup.
You run a major event in a backward country and are then surprised when nobody attends ?
Wait for WC 2020.... it will be worse.
