Disney aims to stoke Star Wars fever with Starcruiser and new shows.

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Disney aims to stoke Star Wars fever with Starcruiser and new shows.

Walt Disney Co. is opening a hotel that it insists isn’t a hotel, part of its latest push to wring more money with the Star Wars franchise.

The entertainment giant unveiled plans for the “Star Wars: Galactic Starcruiser,” a multiday experience at Walt Disney World that will let guests feel like they’re staying inside a spaceship.
 
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