Disney to premiere remaining 2021 films exclusively in theaters before releasing on streaming services

rvZA

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After endless disruption due to the pandemic and the super-charged growth of streaming services, moviegoing may be going back to something a little like normal.

The Walt Disney Co. on Friday announced that all of its remaining films this year will open exclusively in theaters. That includes the Marvel release "Eternals" (Nov. 5), Ridley Scott's "The Last Duel" (Oct. 15), the animated release "Ron's Gone Wrong" (Oct. 22), Steven Spielberg's "West Side Story" (Dec. 10) and the Kingsman sequel "The King's Man" (Dec. 22).

All of the films will have a minimum run of 45 days in theaters before streaming. The animated fantasy "Encanto" (Nov. 24) will head to Disney+ after 30 days.

Disney's move comes after a year in which the studio, with a few notable exceptions like the recent hit "Free Guy," premiered many of its releases both in theaters and on Disney+ in so-called "day and date" releases. That included the Marvel movie "Black Widow," after which star Scarlett Johansson sued Disney, alleging the day-and-date approach breached her contract and deprived her of potential earnings. Disney has said the release complied with Johansson’s contract and called the suit without merit.
 

Fulcrum29

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Scarlett Johansson wants her money back:

Scarlett Johansson is not the only person making these claims, and I guess this is the reason why Disney has adapted their release model to mitigate these scenarios. I would assume that new contracts would be more accommodating towards releasing on their streaming service, though I believe some actors and actresses may take this under consideration when signing up.

Funny, how many ‘pirates’ supported Johansson, but is not happy now.
 

rvZA

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Scarlett Johansson is not the only person making these claims, and I guess this is the reason why Disney has adapted their release model to mitigate these scenarios. I would assume that new contracts would be more accommodating towards releasing on their streaming service, though I believe some actors and actresses may take this under consideration when signing up.

Funny, how many ‘pirates’ supported Johansson, but is not happy now.

They are in a catch-22 position....

Release exclusively in half-empty cinemas and kill off a big portion of your online streaming service or continue as they do today.

Not an easy decision. But, I am glad I am not involved in those movies getting released in empty Cinemas. They are not going to make a lot of money. Even worse so if people cancels Disney streaming services and grab the movies at no costs on the High Seas.
 

Crumbl0x

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Except they make less off of streaming
Absolutely, but this hinges on the metric of risk-release-profit per individual movie and I wish they'd refrain from this model already.

Disney+ alone turns them about ~$850m per month, and even accounting for fluctuations in the seasons for subscriber count (along with Hotstar profits) there's little risk in losing this monthly income as opposed to the greater risk of Box Office Bombs or the short term reward of a highly successful movie, which also continues to garner sales after the initial release.

Instead of these locked down, limited releases behind additional paywalls and cut off times, I'd imagine they'd fair better if they stuck to dual releases to still provide choice for moviegoers and at the least, pay off theatre rentals while providing a bit of an extra incentive for taking out a regular subscription for those that want to.

Right now, because a project hinges on Box Office performance, lumping it with a dual release and piracy will naturally make it be recognised as a potential failure compared to a pure release. On top of this, of course not every studio can be expected to follow suite in this direction (especially indies), Disney is just so massively successful with their streaming platform (and recognition) that I'm surprised they're still thinking this way, Black Widow controversy aside.
 

rvZA

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Except they make less off of streaming

Even less in cinemas at this point in time. So, Disney is probably right... let them run into the wall at full speed and experience this themselves.
 

elf_lord_ZC5

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They are in a catch-22 position....

Release exclusively in half-empty cinemas and kill off a big portion of your online streaming service or continue as they do today.

Not an easy decision. But, I am glad I am not involved in those movies getting released in empty Cinemas. They are not going to make a lot of money. Even worse so if people cancels Disney streaming services and grab the movies at no costs on the High Seas.

They created the situation, they made their choices, now they must live with the consequences. Hardlines
 

thestaggy

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There is still some money in a big holiday release.

Shang-Chi set the IMAX Labor Day weekend record for a release and broke the overall Labor Day weekend opening record. It was also the fastest film to reach $100 million since the Rise of Skywalker (2019).

The days of the dizzying billion dollar takes in cinemas may be behind us, though.
 
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