I trust them to maximise their revenues and profit.
Which is the minimum one can expect from any business enterprise. And indeed their moral obligation to shareholders, and I don't resent them for that (and no, I don't own a single Telkom share).
How one does that over the longer term is of course the issue. In a genuine free and open market they'd have to
attract customers through competitive pricing and quality service. The abiding problem is that we have a very restricted telco regime, which uses police power to severely limit competition. This entrenches high prices and poor service.
Here's an old but very interesting
BBC report on Africa's freest and best-served country. (Don't get sidelined by the other problems in that country - the point is only that governments always mess things up and always in the name of 'protecting the people' but the people always get a worse deal ... in the above country the government is ineffectual and so service quality and good pricing flourish). The lesson is clear - free things up and consumers get a good deal. The root of our problem is not Telkom - it's the State's protection of Telkom and its banning of real competition. Allowing another player like Neotel simply establishes a duopoly and splits the revenue between two instead of one, but it by no means a free or competitive market makes ... the market is just a regulated and unfree as before.
We will never see real change until we change the
political policies behind this reality. With Zuma and his statist populism looming, that's becoming increasingly unlikely, imo.