Yes for me, faster search for finding restaurant in an area/close to you and then being able to quickly open in maps/waze.
Also use it to set my alarm, it's a lot faster than manually doing it.
Option to have weather message of the day broken down hourly sent to me every morning after alarm goes off. Have a friend who uses it for smart lights.
For while driving, calling hands free and to start playing music if I forgot to turn it on.
One of the best features is location based reminder, so can set stuff to when I go to uni or home.